Research Methods- Observations, Questionnaires and Interviews Flashcards
What is a participant observation?
When the researcher participates in the activity under study
What is an advantage of a participant observation?
Researcher develops a relationship with the group so they can gain a greater understanding
What are two disadvantages of a participant observation?
Researcher loses objectivity and participants may act differently amongst a researcher
What is a non-participant observation?
When the researcher observes the activity without getting involved in it
What is an advantage of a non-participant observation?
Researcher can remain objective
What is a disadvantage of a non-participant observation?
Researcher loses a sense of group dynamics
What is a structured observation?
Where the behaviour categories used are defined in advance
What is an advantage of a structured observation?
Easier to gather relevant data
What is a disadvantage of a structured observation?
Interesting behaviours could go unrecorded
What is an overt observation?
Where the researcher’s presence is obvious to participants
What is an advantage of an overt observation?
More ethically sound than other methods
What is a disadvantage of an overt observation?
Demand characteristics
What is a covert observation?
Where the researcher’s presence is unknown to participants
What is an advantage of a covert observation?
Participants more likely to behave naturally
What is a disadvantage of a covert observation?
Ethical issues
What is a controlled observation?
Takes place in a lab so that conditions can be controlled
What are two advantages of a controlled observation?
Study is highly controlled so easy to replicate and easy for cause and effect to be established
What are two disadvantages of a controlled observation?
Low ecological validity and demand characteristics
What is event sampling?
Record particular events
What is time sampling?
Observe for only set time intervals
What are the 5 things you need to consider when designing a questionnaire?
- Type of data
- Ambiguity
- Double-barrelled questions
- Leading questions
- Complexity
What are the three things to consider in interviews?
- How structured it will be
- Question checklist
- Behaviour of interviewer