research methods Flashcards
what is applied research
focuses on solving problems, curing illnesses and innovating new technology
what is basic research
theory driven, hypothesis-testing science driven by a quest for fundamental understanding
what is sampling
group of people that are being studied through the experiment. how they are selected is the sampling. Sample must represent the population
what are the sampling methods
random selection
stratified sampling
volunteer/self-selection
convenience sampling
what is random selection
every member of the population has an equal chance of being selected. Random sampling increases the likelihood that the sample represents the population
what is stratified sampling
A process that allows researchers to ensure that the sample represents the population on some criteria. proportion of people selected to the population
what is volunteer/self-selection
sample has similar characteristics (bias) therefore it isn’t representative of the population
what is convenience sampling
the researcher sets out to find a sample group of people to speak to but only to the researcher’s convenience does he choose the people. Results are biased as all sections aren’t representative of the population
what is quantitative research
statistical research, experiments, numerical value, objective
what is qualitative research
descriptive data, subjective
what is a causal relationship
relationship between the independent variable and the dependent and how they affect each other
give an example of manipulating the IV to see its affect on the DV
measuring caffeine and its effect on concentration
giving group 1 5g of coffee and obseriving
giving group 2 10g of coffee and observing
IV is being changed and its affect on the DV is being observed
what is a control group
doesn’t receive IV/experimental treatment used for comparison
what are extraneous variables
variable that isn’t being investigated but could potentially affect the outcomes of the research
if left uncontrolled the extraneous variable could cause an inaccurate finding in the research
what is a confounding variable
if an extraneous variable affects the experiment then it is known as a confounding variable
this affects the validity of the experiment hence creating bias
what is a participant confounding variable
this is an extraneous variable that is present within the participant
e.g participant has adhd then they wouldn’t be able to concentrate even with coffee
what are the pros and cons of an artificial setup
pros:
Extraneous variables can be controlled perfectly and the causal relationship between IV AND DV is prominent. the experiment has high validity
cons
ecological validity is low as the fact that the subjects know they are in an experiment could hinder their performance
what is ecological validity
how the experiment matches with how the subjects perform in real life outside the experiment
what are demand characteristics
participants find out about the aim of the experiment before it takes place and they alter their behavior to suit the researchers’ needs. this decreases validity
what is a field/naturalistic experiment and what are the pros and cons of a field experiment
research taken place in a neutral real-world study
pros
no demand characteristics
ecological validity is high
cons
Extraneous variables might be hard to control as it is in a real-world habitat