Regeneration EQ3 Flashcards

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1
Q

What is rebranding?

A

Marketing aspect of regeneration to change image of a place

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2
Q

What is reimaging?

A

Making a place more attractive and desirable to invest and live in or to visit

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3
Q

What is the role of the national government?

A

Improve infrastructure
Decide rate and type of development
Decisions on migration
Deregulation of financial markets

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4
Q

How does the national government help improve infrastructure?

A

To create positive spin to attract investors, people and tourists
Create flagship projects
Secure private sector investment

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5
Q

What is a flagship project?

A

Large-scale prestigious projects, often using bold significant architecture to generate positive spin

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6
Q

Why does our national government to secure private sector investment?

A

To help design, build, finance/maintain the project/infrastructure

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7
Q

What are examples of big infrastructure projects?

A

HS2
Heathrow Expansion
Hinckley point C

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8
Q

What are the pros and cons of HS2?

A

Cost-benefit wasn’t good
Phase 2 cancelled so north and south not connected
Most local authorities against it
Clearance of 108 woodlands
29 mins saved between London and Birmingham
Aim to reduce north south divide

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9
Q

What are the pros and cons of Heathrow expansion?

A

Provided 77,000 local jobs
£61bill create for wider economy
30% of UK’s exports beyond EU come through Heathrow
Airport made illegal due to Paris agreement
Already largest emitter of CO2 in the country

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10
Q

How do national govs influence types of development?

A

Range from general planning laws, restrictions, house building targets and affordability
Depends on party in power

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11
Q

What were the decisions on migration and how did they affect regen?

A

1950-77 = restrictive policy
1997-2010 = pro policy by labour
2010- onwards = restrictive to reduce net migration
Argument for = increase GDP from races and production
Stops aging demographic

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12
Q

What did the gov do to help deregulation of financial markets?

A

Conservatives introduced big bang theory to encourage more investment in London
Tight restrictions lifted after Great Depression

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13
Q

What are examples of sympathetic business environments?

A

Business parks
Science parks

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14
Q

What is an example of a business park?

A

Kings way business park
Huge companies, space to expand
Well connected
160,000 people in the area

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15
Q

What is an example of a science park?

A

Cambridge Science Park
Group of businesses
152 acres of land
Other lifestyle and places to help on site
Encourages biking there
Revenue of £37bill a year

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16
Q

What are local players?

A

Chambers of commerce
Trade unions
Local preservation societies
Local enterprise partnerships

17
Q

What is the chamber of commerce?

A

Form of business network that are of local societies to advocate on behalf of business communities

18
Q

What are trade unions?

A

Groups of employees who join together to maintain +/or improve employment conditions
Block of support decisions at local scales
Protect workers rights

19
Q

What are local preservation societies?

A

Friends of the earth
Age Uk
Rochdale Boroughwide Cultural Trust
Anti-fracking Lanacashire

20
Q

What are local enterprise partnerships?

A

Locally owned partnerships between local authorities and businesses
Central role in deciding local economic priorities and undertaking activities to drive economic growth

21
Q

What are regeneration strategies commonly used in rural locations?

A

Diversification of farming
Food specialization
Outdoor pursuits- saunders mountain marathon
literacy/cultural associations- Bronte sisters, william wordsworth
large gardens/houses- national trust

22
Q

What is an example of rebranding strategies in a local area?

A

Cornwall

23
Q

What were the rebranding strategies used in Cornwall?

A

farm diversification- add shops, camp sites, zoos to bring in more money for the farm
Foodie- restaurants started by famous of professional chefs, rebranded Cornish Coasts as destination tourism
Eden Gardens- mild temps + plants imported, brings lots of visitors and sells merch to earn money
Outdoor Pursuits- Watergate bay , NewQuay offer activites like caving, kite surfing, surfing, coasteering
Food specialization- cornish pasties makes people more likely to buy them
high speed network
uni near cornwall

24
Q

What were the benefits from rebranding in Cornwall?

A

provides jobs all year round
more income from restaurants
toursim provides income in summers
can lessen brain drain
better internet connections

25
Q

What were the cons from rebranding in Cornwall?

A

toursim only provides income half of the year
badly connected to the main part of England making it harder to work from Cornwall
Signal isnt fast meaning there is a small brain drain
primary sector jobs being lost as forgien companies can do it a lot quicker making them loose income
lack of funding from the EU now we’ve left

26
Q

What is an example of rebranding strategies in Urban location?

A

Glasgow

27
Q

What were the rebranding strategies in Glasgow?

A

Gorballs- low cost housing
Financial district- Golden Z= pedestrianized shopping center in middle of city, brings more money
river regen- music arena, investments from Barclays + BBC, titan crane turned into museum and conference centre
Slogans- people make Glasgow (2014)
Culture, art, history- gallery of modern art, Kelingrove museum and art gallery, Burrel collection and Mackintosh school of art
Commonwealth games 2014- lots of investment, new sporting venues, more housing and people who visited
Kelingrove Pak- 90 significant green spaces

28
Q

What are the cons of rebranding in Glasgow?

A

growing inequality
gentrification
Glasgow effect still present
1 in 3 children living in poverty