Regeneration EQ3 Flashcards
What is rebranding?
Marketing aspect of regeneration to change image of a place
What is reimaging?
Making a place more attractive and desirable to invest and live in or to visit
What is the role of the national government?
Improve infrastructure
Decide rate and type of development
Decisions on migration
Deregulation of financial markets
How does the national government help improve infrastructure?
To create positive spin to attract investors, people and tourists
Create flagship projects
Secure private sector investment
What is a flagship project?
Large-scale prestigious projects, often using bold significant architecture to generate positive spin
Why does our national government to secure private sector investment?
To help design, build, finance/maintain the project/infrastructure
What are examples of big infrastructure projects?
HS2
Heathrow Expansion
Hinckley point C
What are the pros and cons of HS2?
Cost-benefit wasn’t good
Phase 2 cancelled so north and south not connected
Most local authorities against it
Clearance of 108 woodlands
29 mins saved between London and Birmingham
Aim to reduce north south divide
What are the pros and cons of Heathrow expansion?
Provided 77,000 local jobs
£61bill create for wider economy
30% of UK’s exports beyond EU come through Heathrow
Airport made illegal due to Paris agreement
Already largest emitter of CO2 in the country
How do national govs influence types of development?
Range from general planning laws, restrictions, house building targets and affordability
Depends on party in power
What were the decisions on migration and how did they affect regen?
1950-77 = restrictive policy
1997-2010 = pro policy by labour
2010- onwards = restrictive to reduce net migration
Argument for = increase GDP from races and production
Stops aging demographic
What did the gov do to help deregulation of financial markets?
Conservatives introduced big bang theory to encourage more investment in London
Tight restrictions lifted after Great Depression
What are examples of sympathetic business environments?
Business parks
Science parks
What is an example of a business park?
Kings way business park
Huge companies, space to expand
Well connected
160,000 people in the area
What is an example of a science park?
Cambridge Science Park
Group of businesses
152 acres of land
Other lifestyle and places to help on site
Encourages biking there
Revenue of £37bill a year
What are local players?
Chambers of commerce
Trade unions
Local preservation societies
Local enterprise partnerships
What is the chamber of commerce?
Form of business network that are of local societies to advocate on behalf of business communities
What are trade unions?
Groups of employees who join together to maintain +/or improve employment conditions
Block of support decisions at local scales
Protect workers rights
What are local preservation societies?
Friends of the earth
Age Uk
Rochdale Boroughwide Cultural Trust
Anti-fracking Lanacashire
What are local enterprise partnerships?
Locally owned partnerships between local authorities and businesses
Central role in deciding local economic priorities and undertaking activities to drive economic growth
What are regeneration strategies commonly used in rural locations?
Diversification of farming
Food specialization
Outdoor pursuits- saunders mountain marathon
literacy/cultural associations- Bronte sisters, william wordsworth
large gardens/houses- national trust
What is an example of rebranding strategies in a local area?
Cornwall
What were the rebranding strategies used in Cornwall?
farm diversification- add shops, camp sites, zoos to bring in more money for the farm
Foodie- restaurants started by famous of professional chefs, rebranded Cornish Coasts as destination tourism
Eden Gardens- mild temps + plants imported, brings lots of visitors and sells merch to earn money
Outdoor Pursuits- Watergate bay , NewQuay offer activites like caving, kite surfing, surfing, coasteering
Food specialization- cornish pasties makes people more likely to buy them
high speed network
uni near cornwall
What were the benefits from rebranding in Cornwall?
provides jobs all year round
more income from restaurants
toursim provides income in summers
can lessen brain drain
better internet connections
What were the cons from rebranding in Cornwall?
toursim only provides income half of the year
badly connected to the main part of England making it harder to work from Cornwall
Signal isnt fast meaning there is a small brain drain
primary sector jobs being lost as forgien companies can do it a lot quicker making them loose income
lack of funding from the EU now we’ve left
What is an example of rebranding strategies in Urban location?
Glasgow
What were the rebranding strategies in Glasgow?
Gorballs- low cost housing
Financial district- Golden Z= pedestrianized shopping center in middle of city, brings more money
river regen- music arena, investments from Barclays + BBC, titan crane turned into museum and conference centre
Slogans- people make Glasgow (2014)
Culture, art, history- gallery of modern art, Kelingrove museum and art gallery, Burrel collection and Mackintosh school of art
Commonwealth games 2014- lots of investment, new sporting venues, more housing and people who visited
Kelingrove Pak- 90 significant green spaces
What are the cons of rebranding in Glasgow?
growing inequality
gentrification
Glasgow effect still present
1 in 3 children living in poverty
