promotion Flashcards
what is advertising
communication between a business and customers where messages are placed in the media to encourage purchases
what is public relations
an attempt by a business to communicate with interested parties to improve its image and revenues
what is above the line promotion
promotion using media channels such as tv, radio, or internet
what is sponsorship
making a financial contribution to an event in return for publicity
what is below the line promotion
promotion that does not use media, such as sales promotions or press releases
what is a benefit of tv advertising
it can reach a huge audience with creative and impactful adverts
what is a drawback of tv advertising
it is very expensive
what is a drawback of internet advertising
there are risks of technical problems or malware
what is a benefit of internet advertising
it can be targeted and updated easily
what are sales promotions
incentives like free gifts, coupons, or loyalty cards to encourage purchases
what is merchandising
arranging product displays and layouts to attract customers at the point of sale
what is direct mailing
sending personalized letters to consumers about products
what is direct selling
a salesperson calls or meets consumers to explain and sell products
what is viral advertising
content like videos or images shared widely by consumers, spreading brand awareness
what is branding
giving a product a unique name, sign, or symbol to differentiate it from competitors
