place Flashcards
what is a distribution channel
route a product takes from producer to consumer
who are wholesalers
businesses or individuals that buy in bulk from manufacturers and sell in smaller quantities to retailers
who are retailers
businesses that buy goods from wholesalers or manufacturers and sell them to consumers
what is e-commerce
selling goods and services using electronic systems
who is an agent
an intermediary that connects buyers and sellers
what is direct selling
when businesses sell their products directly to consumers
why do manufacturers sell to retailers instead of directly to consumers
retailers are more conveniently located and may offer extra services like delivery
what are the types of retailers
independents, supermarkets, department stores, multiples/chain stores, hypermarkets
what is business-to-consumer e-commerce
goods purchased online and delivered to consumers
what is business-to-business e-commerce
businesses sell to other businesses online
what are benefits of online distribution to businesses
lower overheads, more location choices
what are drawbacks of online distribution to businesses
increased competition, security risks, site issues like malware
what are benefits of online distribution to consumers
saves travel costs, saves time, offers more choices
what are drawbacks of online distribution to consumers
cannot inspect goods before purchase, may face poor after-sales service, lack of access for those without credit cards or internet
what are other distribution methods
direct selling, wholesaling, agents/brokers
