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EDEXCEL IGCSE BUSINESS STUDIES > market segmentation > Flashcards

market segmentation Flashcards

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EDEXCEL IGCSE BUSINESS STUDIES (41 decks)

what is business activity

business stakeholders

business objectives

sole traders, partnerships, social enterprises & franchises

limited companies & multinationals

public corporations

appropriateness of different kinds of ownerships

classification of businesses

decisions on locations

importance and growth of multinational companies

internal trade & exchange rates

government objectives & policies

external factors

measuring success in business

reasons for business failure

importance of communication

communication methods

barriers to communication

recruitment & selection

legal controls over employment

importance of motivation at work

methods of motivation at work

organization structure & employees

departmental functions

sources of finance

cash flow forecasting

break-even analysis

statement of comprehensive income

statement of financial position

the use of financial documents

market research

the importance of marketing

market segmentation

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