Product - AirDP Flashcards
AirDP supports which external feeds and how
- competition
- pricing model
- SOON target prices
By SFTP
Competition files for SQ DP
O&Ds with list of competitors and OIDs
Manual work on receiving SQ competition file
5md
- Make delta (new file every 2 months)
- Add parameters (stay duration, etc.)
- Handle issues (e.g. non-existing OIDs)
Why do we have OIDs in SQ competition file
To display reference prices in DSH
LHG and Continuous pricing: touchpoints
Only Digital, NOT call centre
Competition: solution to limit perf issues
Pre-computed utilities to avoid loading all competition data live
Engines for DP live and omnichannel
2 different engines (not omni re-use result of live)
Why reshooting
Not for Ludwig GDS bookings (“MIDT bookings”) as we can use shopping logs but we need to remap
CCM model: formulae
MNL: parametric utility based on price P and other attributes Ai:
U=aP+bi.Ai
Proba = e(Ui)/Sum(e(Uj))
Preparation of variables for CCM MNL
Normalisation:
e.g. by distance for price + elapsed flying time
Limitation of single optimisation vs multi-optimisation
Cannot take into account EY alternatives: each EY option is assessed against competition only
and market share of EY is difficult to assess
(still some functional and technical challenges)
How is airline preference estimated
Based on market share
Example of manual model tweaking thanks to weight change
Give more weight to short stay durations for close departure dates as more representative of business behaviour
CCM steps
Weekly estimation
Vetting of new model (vs previous one before calibration)
Calibration
CCM: objective of calibration
Finetune CCM so that:
- DP price close to reference price
- Purchase proba of competitors close to historical market share
