Price Reveal + Injecting Urgency/Scarcity & Warning (Step 7 & 8)

Question 1

It’s important to be ____

Answer 1

clear
concise
simple

Question 2

Start with _____

Answer 2

only one price point.

Tell an honest story about why this is the price. Show them you care that you’re doing this for them as a favor.

Question 3

Price Reveal Ideas

Answer 3

"Because we're in beta"
"As an early bird offer"
"As a gift to my readers" 
"To thank my community"
"As a special gift to you"
"Since I value your support"
"For a select group of early adopters"

Question 4

Authentic Scarcity

Answer 4

Limited quantity / space / seats / supply
Limited time / doors will close
Price will go up after X date
Discounted if you act now
Exclusive bonus if you act now
Only accepting X number of beta testers

Question 5

Authentic Urgency

Answer 5

Create a level of urgency around when the offer is closed.

Get them to move forward and take action now!