Long-Form Sales Page Copy

Question 1

Design or copy first?

Answer 1

Write copy on a blank page

Then plug it into the design

Question 2

How long should my sales page be?

Answer 2

the higher the price point
your offer is, the more time you should be investing in
writing the copy

as long as it needs to be

Question 3

What are the 3 questions an effective sales page answers?

Answer 3

What is this?
Who is it for?
Will it work for me?

Start with thinking about what action you want your
customers to take on your sales page.