Micro Copy for E-Commerce: CTA, Pop-Ups & Opt-In's

Question 1

The most important thing is to _____

Answer 1

Grab their attention

Inject scarcity

Question 2

Make sure to _____

Answer 2

Get creative and show your authentic voice

even with your “no” button

Question 3

Before you start _____

Answer 3

Put yourself in your customers’ shoes.

Question 4

How should you guide your customer?

Answer 4

Fill in the blanks of the action you want them to

take: “Yes I want to ______”