Micro Copy for E-Commerce: Shopping Carts/ Checkout Pages Flashcards
Shopping Carts, Checkout Pages, Upsells, Cross Sells
Remember that ____
Every touch point is an important opportunity for
conversion
Try to read your customers’ minds, ask yourself:
- What feeling does my customer want to feel?
- How might they feel right now, in this moment?
- What action is my customer trying to take here?
- What will make my customer feel more
comfortable buying?
Don’t forget that you’re not done selling. Think of _____
opportunities to upsell/cross-sell.
Checkout Page— It’s an opportunity for
conversion:
- Re-summarize the offer.
- Reiterate the guarantee in a unique way.
- Repeat the social proof
Always _____
Customize your copy (don’t use default
templates).
Turn around an unfavorable situation to a
positive one using ____
the reframing technique
Always, always, always _____
Personalize your message, remember to be
authentic
Empty / Abandoned Cart
Tip: Make them add an item if it’s empty
Empty / Abandoned Cart Examples
Empty: You don’t have any items in your cart. [Button:
Continue Shopping]
Abandoned: You’ve left something behind, to help
you make up your mind, enjoy 15% off your entire
purchase.
Abandoned: Don’t go! You still have some products in
your cart. Get 10% off when you use the code xxxxxx.
Checkout Page
Tips:
Summarize your offer/reiterate the guarantee in a
unique way/repeat the social proof; upsell or cross-sell.
Example:
It’s not a gift if it ain’t wrapped.
Shipping
Tips:
Turn around an unfavourable situation to a positive one using the reframing tactic.
Example:
Please allow 3 weeks for your trouser to be
made by hand at our Pennsylvania factory and shipped to you.
Checkout Button
Tips:
Write something that makes your customers feel a
certain way.
Example:
Check out securely.
