Make Your Offer + Add Bonuses + Stack Value (5 & 6) Flashcards
What is the Takeaway Sale Method?
“Take it or leave it”
You believe so much in what you’re offering, that you are willing to walk away from the sale.
it helps you avoid feeling like a sleazy used car salesman. You’re ethically and confidently making your offer, and if it’s right for your customer, then they’ll buy it.
Example of the Takeaway Sale Method?
“If you’re not interested, that’s OK. This is only for people who are serious about XYZ / ready to commit…”
What else does the Takeaway Sale Method do?
helps you qualify your leads
You can rule out people for whom your offer is not the right fit — thereby increasing your conversion rate
A great bonus should ____
get them FASTER results from your product/service, with LESS effort
Reading about your Bonuses should ____
feel easy, lucrative, and fun. Make them punchy and compelling
The point of adding bonuses is to _____
Overcome that last obstacle in your buyer’s mind to push them over the edge, if they’re on the fence so make your offer a “no brainer.”
Make your bonuses so compelling, that people would potentially buy JUST for the bonuses.
What should Add Bonuses + Stacking value look like?
“The name of the game is increasing your average order value. Your job is to show them that the value they’re receiving is anywhere from 5-10 times the value of what they’re paying. The best types of bonuses are things that help them get results more quickly and are relevant. Next, lay out the value of each component of your product/ service. Break down the core offer. Then look at the bonuses, lay out the value of each bonus component and break it down. Stack the core value and bonus values together and total them up. Show them how much you’re giving them. That number should be at least 5x more than what they are paying. “
