CB: The F.A.B. Principle Flashcards
1
Q
What does FAB stand for?
A
Features
Advantages
Benefits
2
Q
Features
A
Features - What can your product or service do?
What does it offer?
3
Q
Advantages
A
Advantages - Why is it helpful? What problem(s)
does it solve?
4
Q
Benefits
A
Benefits - Why is this relevant to the reader?
What does it mean for them?
5
Q
What’s the most important thing about FAB Principle?
A
Make sure that you’re
tapping into an emotional trigger, and truly
solving that burning question or pain point
that your customer is facing.
