CB: Market Research + Customer Avatar + Avatar Transformation

Question 1

Step 1: Choosing a Niche

Answer 1

Go from broad to specific

ie)

Pet industry → Dogs → Small Dogs → Specific Breed (Shih Tzu) → Shih Tzu Show Dogs Training

Question 2

Step 2: Understanding the Journey/Spectrum

Answer 2

Draw a line between your product or service, and
your target persona.

• What is the first step on their journey to get to your
product/service?

Question 3

Step 2: Name your Target Persona

Answer 3

Layout all their characteristics

Fall in love with your customer

Question 4

Step 3: Customer Avatar Transformation

Answer 4

Write down what your customer avatar aspires to in 5-10 years. What do they want their life to look like?

Write down in 1-2 sentences what your product/service provides and how it gets them to that transformation.

NOTE: The Ultimate goal— Every time we describe the product, we’re NOT talking about what it does – we’re talking about the
transformation.