Landing Page Copy Flashcards

1
Q

What is a Landing Page?

A

AKA: Squeeze Page or Opt-In Page

a place where people land and get a certain amount of information that enables them to make a decision on how to move forward in your funnel

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

What’s the main difference between a Landing and Sales Page?

A

Capturing their info with a lead magnet

Moving them closer to a purchase, but not quite
selling yet

The landing page is much shorter than a sales
page

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Key Components of a Landing Page

A
Headline
Subhead
Benefits (refer back to the F.A.B.) 3-5 at least
Credentials/Social Proof
 CTA
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Goal of Landing Page

A

give customers something for free as a lead magnet to give people more value upfront before you make your offer. It gives the customer all the information they need to know before moving forward with the sales page.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly