Landing Page Copy Flashcards
1
Q
What is a Landing Page?
A
AKA: Squeeze Page or Opt-In Page
a place where people land and get a certain amount of information that enables them to make a decision on how to move forward in your funnel
2
Q
What’s the main difference between a Landing and Sales Page?
A
Capturing their info with a lead magnet
Moving them closer to a purchase, but not quite
selling yet
The landing page is much shorter than a sales
page
3
Q
Key Components of a Landing Page
A
Headline Subhead Benefits (refer back to the F.A.B.) 3-5 at least Credentials/Social Proof CTA
4
Q
Goal of Landing Page
A
give customers something for free as a lead magnet to give people more value upfront before you make your offer. It gives the customer all the information they need to know before moving forward with the sales page.