Micro Copy for E-Commerce: Confirmation & Thank You Pages

Question 1

Post-Purchase Mirco Copy

Answer 1

Always think about the next step – continuous
motion

Example:

upsell, cross-sell, opt-in, blog content

Question 2

Post-Purchase Mirco Copy

Answer 2

Set clear expectations

Example:

Look for this email in your inbox in the
next few minutes…

Question 3

Remember to us ____

Answer 3

Use conversion-focused headlines that speak
to your audience (don’t just make them plain &
descriptive).

Question 4

Never use _____

Answer 4

default templates.

Question 5

When in doubt____

Answer 5

Add value for your visitor

Question 6

Inject your ___

Answer 6

authentic, personal voice into the copy

Question 7

When they sign up ____

Answer 7

Write a creative thank-you page for your subscribers

Set clear expectations for what’s going to happen
now.
Make sure you always ask for the next step!

Question 8

When they buy ____

Answer 8

Write a creative confirmation page for your
customers

Set clear expectations for what’s going to happen
now.
Make sure you always ask for a next step!