Copywriting Basics

Question 1

What is copywriting

Answer 1

words that convert, sell, and engages your prospects and customers to take action immediately

Question 2

Why is Copywriting Important?

Answer 2

it can move people to believe, follow and invest in your businesses/ideas

Question 3

What is Blue Ocean Strategy

Answer 3

creating a new market by tapping into industries not in existence today- the unknown market space, untainted by competition. In blue oceans, demand is created rather than fought over.

Question 4

Start with your Why

Answer 4

“Here’s why we’re different, and here’s why what we’re doing is a completely new paradigm”

“What would happen if I took these tools, templates and frameworks and I put MY authentic voice on it?”

“The better you understand your industry, the more you can sell”

Question 5

Studying your Niche

Answer 5

• Buying patterns?
• How often do they buy?
• What do they buy?
• Relevant Keywords?

Question 6

Audience Profile

Answer 6

Pain Points?
What keeps them up at night?
How old are they? 
What's their income?
Spending habits?
Books they read?
Magazines?
TV Shows? 

“You’re always speaking/writing to one person. Fall in love with this person. Obsess over them. Get to know everything about them”

Question 7

Carve a New Ocean

Answer 7

“We’re the anti__________”

“We don’t believe in ________”

“We’re not fans of _________”