Headline Types Flashcards
1
Q
What are the types of Headlines?
A
- Curiosity/Intrigue
- Desire
- Urgency
- Threat
- FOMO
- Regret
- Fear
- Question
- Comparison
- Challenge/Invite
- Guide/Step by Step
- Mystery
- Authorative
- Social Proof/Credibility
- How to
- Investigation/Instigation
2
Q
What are the types of CURIOSITY/INTRIGUE Headline Types?
A
- Adj + Noun
- Focus on Themselves
- Lessons Learned
- Avoiding Mistakes
- Match 2 Unlike Things
- Behind the Scenes
- Revenge Story
- Insider Trading
- “Little Known”____
3
Q
What are the types of DESIRE Headline Types?
A
- Achievement + Short Amount of Time
- Benefit + No Undesired Expense
- Benefit + No Undesired Expense + Short Timing
- Giving Free Content
- Get___ in ___ of time
4
Q
What are the types of THREAT Headline Types?
A
- Question that Identifies Threat
- Threat + Promise of a Solution
5
Q
What are the types of COMPARISON Headline Types?
A
- Compare 2 Unlike Things
- Compare + Visual (famous person)
- Comparison + Question
- Compare Problem to Solution
- Compare the Desired Result without Result
6
Q
What are the types of FEAR Headline Types?
A
- Present Problem + Consequences of Problem
- Question if __ is a scam + Urgent Statement
7
Q
What are the types of SOCIAL PROOF/CREDIBILITY Headline Types?
A
- Scientific
- Case Study
8
Q
What are the types of MYSTERY Headline Types?
A
- Undesired Results + Mysterious Solution
- Match Two Unusual Markets
9
Q
What are the types of AUTHORATIVE Headline Types?
A
