Positive and Negative Impacts of Commercialisation Flashcards
1
Q
Sponsor Positives
A
- ^ exposure
- ^ sales
- Positive association
- Healthy image
- Branding
2
Q
Sponsor Negatives
A
- Expensive
- No guarantee of success
- Some teams fail
- Poor behaviour
3
Q
Sport Positives
A
- ^ coverage
- ^ investment
- ^ quality
- Attract best performers
- ^ status
4
Q
Sport Negatives
A
- Disproportionate funding
- Poor behaviour highlighted
- Format changes to suit sponsors –> loss of tradition/values
- Sport becomes dependant on investment
- Upholds stereotypes
5
Q
Player/performer Positives
A
- Role models
- ^ earnings
- Status/fame
- Other opportunities –> e.g. follow on career (commentator)
6
Q
Player/performer Negatives
A
- ^ pressure (= ^ deviant behaviour)
- Poor behaviour
- Lack of privacy
- Judged
7
Q
Spectator Positives
A
- Constant/direct access
- Entertainment
- International access (easy)
8
Q
Spectator Negatives
A
- ‘Consumer’ not fan
- ^ cost
- Decreased live attendance
- Disproportionate access
- Role models fail
- Stereotypes upheld
