Factors Leading to Commercialisation of Sport Flashcards
1
Q
An increase in the commercial nature of sport is…
A
taking place in combination with almost all other markets
2
Q
Factors leading to commercialisation of Sport
A
- ^ public in sport
- Advertising
- ^ media interest
- Sponsorship
- Professionalism
3
Q
Increase in public in sport
A
- Spectatorship
- Global events
- Mass market
(^ in public interest since 2000)
4
Q
Advertising
A
- ^ audience
- ^ income
- ^ profit
- Relationship can be + or -
5
Q
Increased media interest
A
- TV
- Internet
- Live streaming (legal & illegal)
- Radio
- Newspaper
6
Q
Sponsorship
A
- Business relationship
- Sponsor gets exposure
- Team/individual get upfront payment
- Building of stadia
- Cash flow
- Capitol spend
7
Q
Professionalism
A
- ^ money
- ^ quality of play
- ^ status
- Full time training
- Performance lifestyle
