Media Coverage in 21st C

Question 1

Types of Media

Answer 1

• TV
• Press / newspaper
• Radio
• Internet
• Cinema / documentaries/ movies

Question 2

Why were few sports shown on TV before 21st C

Answer 2

There was a fear it would reduce numbers traveling to watch live games

Question 3

What would negative implications of reduced live audience be?

Answer 3

• Reduced attendance
• Reduced people needing transport to games
• Loss of atmosphere
• Loss of money gained from travel and merch sellers

Question 4

The Golden Triangle

Answer 4

• Shows the combined influence of sport, the media, and sponsorship
• One aspect influences the other 2 and vice versa

Question 5

Sky

Answer 5

Spent enormous sums on rights to televise live football

Still hold today

Question 6

A more commerical edge developed within the game

Answer 6

• Sponsored kits / grounds / balls etc
• Player sponsorship

Question 7

Changes in Rugby Union because of media

Answer 7

Turned from amateur to professional to be televised

Question 8

Issues with globalisation / media

Answer 8

• Compared to males, females under represented in media
• Ethnic minorities also under represented
• Little media attention draw to tackling inequalities based on; class, race, gender etc
• Usually only focus on high profile sports/athletes
• Demands of sponsors (e.g. Rory Mcilroy - Nike)

Question 8

Changes in Rugby League because of media

Answer 8

Changed seasons so more people would watch (winter to summer)

Question 9

Impacts of global media coverage on sport

Answer 9

• Rules of sport influenced by the media (e.g. video refs)
• Revised event programming (e.g. 20:00, 19:45, 12:30 kick off times)
• Olympics –> often set at awkward times so it can be viewed around the world
• New competitions: Cricket T20 / One day games (bright kits, big hitting etc

Question 10

Positives

Answer 10

• Increased commercialisation
• ^ pp
• Sport now globalised
• ^ standards
• Pros earn higher salaries
• People can watch / listen from home
• Role models seen by all
• More coverage of females, ethnic minorities etc
• Technology –> fairer results

Question 11

Negatives

Answer 11

• Media demands the control of sports / performers
• High stakes lead to cheating/match fixing
• More people spectate rather than pp
• Bias towards some athletes
• Altered timings of events can affect performance
• Technology slowed game down (e.g. VAR)
• Negative role models
• Can bring sports down with reports of goings on outside of sports