Coverage of Sport by the Media Today

Question 1

Technical advancements that have lead to an increase in the consumption of media

Answer 1

• TV
• Radio
• Printing press
• Internet

Question 2

Development of TV

Answer 2

• 1930s –> free terrestrial service
• 1980s –> growth of satellite & cable services (paid for on monthly subscription)
• 1990s–> explosion of TV available on demand through internet

Question 3

TV

Answer 3

• More coverage
• ^ tech as sport entertainment (BT)
• Less elite sport free to air
• Protected sports –> must be free to view
• Satellite & digital (analogue signal switched off)
• Buying subscriptions
• Pay per view events
• Integrated social media
• Massive ^ in sponsorship

Question 4

Features of DAB radio

Answer 4

• Instant and accurate tuning
• Large variety of channels
• Clear, precise sound

Question 5

Radio

Answer 5

• Introduction of DAB
• Dedicated sports stations (e.g. TalkSport)
• Local radio live coverage

Question 6

Written Press

Answer 6

• Decline in physical sales
• Online publications
• BBC sports homepage
• Magazines still popular –> only physical press still popular

Question 7

TV subscription example

Answer 7

• Football champions league in 2015
• Coverage of this not available in 1980 ( started in 1992/93 season)

Question 8

Radio sport station example

Answer 8

Ashes test cricket (Radio 5 live)
Not available in 1980s –> started in 1994