Globalisation of Sport

Question 1

Globalisation

Answer 1

• Concept been around since 1960s
• Term to describe events shared by the world

Question 2

Globalisation in sport

Answer 2

A process that involves sport as a worldwide business and features corporate brands, media coverage and freedom of movement (for players and officials)

Question 3

Globalisation has caused:

Answer 3

Freedom of movement and greater exposure of people to sport

Question 4

What is sport now seen as?

Answer 4

A global market place to showcase talent and earn big money

Question 5

Athletes changing counties because of heritage

Answer 5

• Athletes allowed to change counties based on heritage
• E.g. Irish born Eoin Morgan
• South African born Kevin Pietersern
• Both captained and played for England cricket due to having English grandparnts

Question 6

Change to British teams

Answer 6

Because of globalisation, teams often now made up of non-British players

Increase in players coming from all over the world to play for England

Question 7

Reasons for globalisation of football players

Answer 7

• Better, affordable transport
• Improved technology/media
• Global tours/competitions
• Financial incentives for clubs and players