PAID MEDIA

Question 1

TRUE or FALSE: When we talk about advertising budget, we mean mostly media investments

Answer 1

True

Question 2

Which is the media with the highest adex investments in Italy?

Answer 2

Internet

Question 3

Which % of the world population uses Social media? (2023)

Answer 3

59%

Question 4

Which is the most used social media in the world?

Answer 4

Facebook

Question 5

TRUE or FALSE: With addressable TV we can send different message to different target groups

Answer 5

True

Question 6

TRUE or FALSE: a 15” TV commercial costs 50% of a 30” (in the same break)

Answer 6

False

Question 7

Which is the radio audience peak time?

Answer 7

7.30. a.m.

Question 8

Where do people listen to radio more frequently?

Answer 8

Driving the car

Question 9

TRUE or FALSE: In Italy, advertising investiments in Newspaper are growing

Answer 9

False

Question 10

TRUE or FALSE: Investments on newspapers increase the possibility of having Earned media (from journalists)

Answer 10

True

Question 11

DOOH means

Answer 11

Digital Out of Home