BRAND MANAGEMENT Flashcards
1
Q
The set of brands managed by an organization is called
A
Brand Portfolio
2
Q
The Brand portfolio width depends on
A
The variety of products that the brand sells
3
Q
TRUE or FALSE: There is a scientific rule to define product categories
A
False
4
Q
Garnier Fructis is a
A
Line Brand
5
Q
Biscotto Pan di Stelle is
A
Product Brand
6
Q
Which brand architecture strategy is adopted by Disney Company?
A
Hybrid
7
Q
Which brand architecture strategy is adopted by Kelloggs?
A
Endorsed Identity
8
Q
Philadelphia Milka is a:
A
Product-based co-branding
