BRAND VALUE PROPOSITION Flashcards
1
Q
Which is the FIRST step of the Brand Building Process?
A
Define & Position the brand
2
Q
When defining and positioning the Brand what we DO NOT consider?
A
Our logo
3
Q
What can we define considering ONLY the Brand Owner’s perspective?
A
Brand Values
4
Q
POPs mean
A
Points of Parity
5
Q
Which kind of segmentation considers gender and age?
A
Demographic
6
Q
What do we find out by analysing target audience insights?
A
Brand Drivers
7
Q
Brand Drivers are…
A
The benefits the brand offers
8
Q
The band value proposition is
A
A very short phrase that sums up the brand promise
