BRAND IDENTIFICATION SYSTEM Flashcards
1
Q
What is usually NOT included in the Brand Identification System?
A
Advertising
2
Q
The brand name must be…
A
- Easy to remember
- Consistent with the mission
- Flexible
3
Q
TRUE or FALSE: This one is considered a descriptive brand name (BRAND NAME: Band Aid)
A
True
4
Q
Is it better to have a short/long web domain name?
A
Short
5
Q
A tagline is also called
A
Pay-off
6
Q
This logo is a (LOGO: Coca Cola)
A
Wordmark
7
Q
This logo is a: (LOGO: IBM)
A
Monogram
8
Q
TRUE or FALSE: Icons are very important in the digital age’s logos
A
True
9
Q
TRUE or FALSE: The brand vision and mission are usually included in the Brand Book
A
True
