COMMUNICATION BUDGET Flashcards
1
Q
TRUE or FALSE: With the Inertia Method next year budget is typically based on the amount of the current year
A
True
2
Q
How Aggressivity Index is calculated?
A
SOS / SOM
3
Q
TRUE or FALSE: The “previous year” of the budget is the CURRENT year
A
True
4
Q
With the percentage of sales method we consider…
A
the expected sales
5
Q
With a Reach of 50% and an average frequency of 4, how many GRP’s do I get?
A
200
6
Q
To know how many clicks to buy to sell 500 items on Google Ads, we…
A
DIVIDE 500 by the conversion rate
7
Q
TRUE or FALSE: With CTR we can estimate the visitors
A
True
8
Q
CTR is calculated…
A
Clicks / impressions x 100
9
Q
Visitors are…
A
Browsers
10
Q
You know the number of your VISITORS, what do you need to estimate the amount of sales?
A
Convesrion Rate
