BRAND CHOREOGRAPHY Flashcards
1
Q
Order of the Customer Journey steps
A
- Awareness
- Consideration
- Purchase
- Loyalty
2
Q
TRUE or FALSE: Customer experience is the sum of all the brand interactions
A
True
3
Q
Which is the most important goal for a brand today:
A. Awareness
B. Purchase
C. Loyalty
D. Consideration
A
Loyalty
4
Q
Which is the most effective media?
A. Owned
B. Earned
C. Paid
A
Earned
5
Q
The company website is a
A
Owned
6
Q
The packaging is a
A
Owned media
7
Q
TV commercials are
A
Paid media
8
Q
WOM is
A
Earned Media
