KEY MEDIA METRICS OFFLINE Flashcards
1
Q
How Average frequency is calculated?
A
Gross impressions/net contacts
2
Q
How reach% is calculated?
A
Net contacts/target x 100
3
Q
40 net contacts on a target of 100 people means a reach% of
A
40%
4
Q
With 200 gross impressions on 50 net contacts, my average frequency is
A
4
5
Q
With 300 gross impressions on a target group of 100, my average frequency is…
A
I don’t know
6
Q
How GRPs are calculated:
A
reach% x 100 x average frequency
7
Q
My media plan gets 400 GRPs, therefore…
A
I don’t know my reach% (having only this information)
8
Q
I plan 2 ads on different media: one has 20% reach, the other 40%, how many GRPs do I get?
A
60
9
Q
I spend 50 000 eur. for a 100 GRPs media plan. What’s the C/GRPs?
A
500
10
Q
If the rate card of the media is 200eur, with a discount of 50%, the net net price will be:
A
85
