OWNED & EARNED MEDIA Flashcards
1
Q
Packaging is considered
A
Owned media
2
Q
WOM is cosidered
A
Earned media
3
Q
TV advertising is considered
A
Paid media
4
Q
Which is the most effective media?
A
Earned media
5
Q
TRUE or FALSE: Paid media is useful to build awareness
A
True
6
Q
UGC are…
A
Content created by users
7
Q
In the framework STEPPS the T stands for…
A
Trigger
8
Q
In the framework STEPPS the E stands for…
A
Emotions
9
Q
Which of the following is an external communication event?
A
Trade Show
10
Q
TRUE or FALSE: The sponsee is the one who is sponsorized
A
True
11
Q
Sponsorship and Product Placement have in common…
A
The emotional impact
12
Q
TRUE or FALSE: Micro influencers have more than 1 million followers each
A
False
