BRAND AUDIT Flashcards
1
Q
Brand Equity is:
A
the brand value
2
Q
Brand recall is also called
A
Spontaneous awareness
3
Q
In the Brand Audit, what we usually NOT measure?
A
- Awareness
- Perceived quality
- Loyalty
4
Q
TRUE or FALSE: We can measure Loyalty with the NPS
A
True
5
Q
Which is the NPS MINIMUM grade for promoters?
A
9
6
Q
TRUE or FALSE: NPS is calculated %promoters - %detractors
A
True
7
Q
In the Brandz Pyramid, which of the following step comes first? (at the base)
1. Presence
2. Relevance
3. Performance
4. Bonding
A
Presence
8
Q
In Lovemarks model by Saatchi&Saatchi, there are 2 axis: one is Love, the other is…
A
Respect
9
Q
According to the BAV model by Y&R, new brands in early years have more…
A
Relevance
