MEDIA PLANNING PROCESS

Question 1

The first step of the media planning process is:

Answer 1

The briefing

Question 2

What is included in the media brief?

Answer 2

1. Timing
2. Budget
3. Target audience

Question 3

TRUE or FALSE: When analysing competitors we want to know their GRP’s

Answer 3

True

Question 4

Mass media are mainly use in what stage of the customer journey?

Answer 4

awareness

Question 5

When negotiating a media price, which of the following is NOT important?
1. Beeing a new investor
2. History of previous discount
3. Having a nice ADV creativity

Answer 5

Having a nice ADV creativity

Question 6

TRUE or FALSE: After the on air, the media process is finished

Answer 6

False

Question 7

Aggressivity Index is

Answer 7

SOS/SOM