KEY MEDIA METRICS vol 2

Question 1

how reach% is calculated

Answer 1

net contacts / target group x 100

Question 2

How Average frequency is calculated

Answer 2

gross impressions / net contacts

Question 3

TRUE or FALSE: If the frequency is 1, gross impressions and net contacts are the same

Answer 3

True

Question 4

TRUE or FALSE: If I launch a new product I need MORE frequency

Answer 4

True

Question 5

TRUE or FALSE: I can have a 300% reach

Answer 5

False

Question 6

TRUE or FALSE: The more the frequency the better

Answer 6

False

Question 7

40 net contacts on a target of 100 people means a reach% of:

Answer 7

40%

Question 8

With 200 gross impressions on 100 people in my target audience, my average frequency is:

Answer 8

I don’t know

Question 9

With 200 gross impressions on 50 net contacts, my average frequency is:

Answer 9

4

Question 10

My media plan gets 400 GRP’s, therefore…

Answer 10

I don’t know my reach% (having only this information)

Question 11

I plan 2 ads on different media: one has 30% reach, the other 40%. how many GRP’s do I get?

Answer 11

70

Question 12

I spend 100.000€ for a 100 GRP’s media plan. What’s the C/GRP’s?

Answer 12

1.000€

Question 13

TRUE or FALSE: Net net price is net price - 15% agency commission

Answer 13

True

Question 14

I buy 100 impressions and I get 10 visitors. What’s the CTR?

Answer 14

10%

Question 15

I want to buy 1.000.000 impressions at 5€ CPM. What’s the cost?

Answer 15

5.000 euro

Question 16

I want to buy 6.000 clicks paid 2€ CPC, what’s the cost?

Answer 16

12.000 €