DIGITAL ADVERTISING PLANNING Flashcards
1
Q
CPM is
A
Cost per thousand impressions
2
Q
I buy 1.000 impressions at 5€ CPM. How much do I spend?
A
5 €
3
Q
I buy 1.000 clicks at 5€ CPC. How much do I spend?
A
5.000 €
4
Q
What is a DMP?
A
Data-Management-Platform
5
Q
Which is the percentage of people who use AD Block in Italy?
A
29%
6
Q
In which year Programmatic Advertising was born
A
2009
7
Q
What do we mean for RTB?
A
Real Time Bidding
8
Q
Which of the following is NOT a Programatic trading strategy
A
Closed DMP
