P2 28. Advantages and disadvantages of commercialisation and media

Question 1

what are the advantages of of commercialisation on sport

Answer 1

more money available for teams
more competitions
increased reach
more role models
grassroots participation rises

Question 2

what are the disadvantages of of commercialisation on sport

Answer 2

rules changed to suit media
minor and women’s sport gets less coverage
clubs may not survive if sponsors pull out

Question 3

what are the advantages of of commercialisation on the performer

Answer 3

media turns people into role models
standard is raised and increase
teams profiles increase
money to pay for equipment and coaching

Question 4

what are the disadvantages of of commercialisation on the performer

Answer 4

sponsors dictate behaviour
women paid less than men
overtraining due to increased competitions
mistakes become publicised

Question 5

what are the advantages of of commercialisation on the spectators

Answer 5

scheduled when you can watch at home
commentary educates audiences
media provides info on scores, fixtures, etc
feel connected to role models

Question 6

what are the disadvantages of of commercialisation on the spectators

Answer 6

people stay home to watch
tickets and merchandise are soo expensive
more popular sports increase ticket pricing, making it hard to go see live

Question 7

what are the advantages of of commercialisation on the sponsors

Answer 7

a sponsor with a good brand linked to a positive healthy influence or club with increase profits and awareness of the brand

Question 8

what are the disadvantages of of commercialisation on the sponsors

Answer 8

sponsors who link names with teams or players who become involved in scandals could have negative effects
damage reputation or reduce profits

Question 9

discuss the impact of increased media coverage in sport for the spectator and the sport

Answer 9

a 9 marker that often comes up