Normann, 2001 Ch. 16 - From Great Ideas to Great Companies ok "deck"

Question 1

What does Normann mean with the longitudinal view?

Answer 1

The longitudinal view: There is no simple solutions for being successful, you cannot avoid crisis and there is nothing wrong with having crisis. An organisation need to be seen as a persona itself rather than a mechanical system.

Current success and long term sustainability is not the same thing!

Irrational companies might die, even if they were successful in the past. Which is good.

Normann have democracy as example. A dictator can be good, short-term, but democracy is Always better in the long run, even if democracy can feel a little bit dull at times.

Question 2

Normann talk about three outcomes when he talk about Great Ideas and Great Companies, name them.

Answer 2

1. Adaptation and correction - continuous improvment within a framework.
2. Framebreakingreconfiguration - structural change of the business to match paradigmatic change in the environment.
3. recurrent purposeful emergence - capacity and preparedness to achieve framebraking reconfiguration when required.

Question 3

What is a great company?

Answer 3

the great company is defined as those who are able to renew themselves on a more or less continuous or long-term basis.

referring to the ability of the long-lasting company to create its own processes ‘just as the human body manufactures its own cells, which in turn compose its own
organs and bodily systems’. This is in opposition to looking at a company
as a machine.

For that we need a Gregorian approach. (double loop learning, developing from learning how to learn, to learning how to know till knowing how to know).

Question 4

Answer 4

What are the 5 critical capabilites?