Normann, 2001 Ch. 11 - Change and Creation - OK deck

Question 1

How does Normann explain uncertanties?

Answer 1

All activities involve uncertainties. But there is two different changes:

1. The changes that occur around more or less stable normal states.
2. The changes that happens in the parameters of a system = requires management.

• Structural change can only be dealt with, with structural planning - has to be done by management.
• Innovation deals with a future that we do not really know, can we plan it?

Question 2

What is Hysterically hyperactive organisations?

Answer 2

Normann does not like learning organizations or what he describe as chaos, he think that when everyone in the organization is working on a project of their own - nothing happens. He says it leads to confusion and no new structure nor frameworks.

He calls this organization for hysterically hyperactive.

Question 3

How do companies change?

Answer 3

Elements and processes rather than big blueprints.

• Acting and reacting to the environment
• Adapting to the changing environment.
• Change and choose which mechanism that is closest to the environment.
• Communicating these successful mappings.

Question 4

How can we understand the world?

Answer 4

Easy, by discourses. (FUCK YEA METHOD COURSE!).

Normann uses the ismple world “language” - but we know better = it is by the discourses.

“The world can be seen and understand through discourses. We see and interoperate our surrounding with our language.”