Module 1.2A: Strategic Planning Process Flashcards
What are the 3 important facets of an organization in strategic planning process?
- Purpose
- Strategic Goals
- Strategic Plan
What is Company Culture?
The fundamental values, beliefs, behaviors, and actions of an organization
What is a Mission Statement?
An effective mission statement clearly identifies what the organization does, the direction the organization is headed, and what differentiates it from other organizations.
What is a Vision Statement?
Provides an image of where the organization sees itself going.
Identifies long-term organizational goals beyond financial success
What are Values?
Core values identify what is most important to the organization.
Fundamental ideals that should guide the actions, interactions, and behaviors of the organization and the people within it.
Reinforce values is through example.
What is Forecasting?
Is the process of predicting future conditions.
It begins with gathering data related to historical and projected attrition, growth, and sales.
What is Central Tendency?
A measure of the middle of a numerical data set.
What is the Mean?
The average of a set of numbers.
Sum of numbers divided by how many numbers there were in the set.
What is the Median?
The value in the data set that has an equal number of values above and below it.
Even number of values, two middle values are averaged.
What is the Mode?
The most common value in the data set.
The number you set the most.
We improve the lives of people affected by cancer, now (LiveStrong Foundation)
Mission statement - describes organization’s every day purpose
Making the best ice cream, in the nicest possible way. (Ben & Jerry’s Ice Cream)
Vision - broad goal for today and future. Things they will do in terms of mission.
Focus on the user and all else will follow. You can make money without doing evil. (Google)
Values
Creating a culture of warmth and belonging, where everyone is welcome. (Starbucks)
Values
What is Strategic Planning?
Strategic planning is, at its core, the process of gathering data to understand the current condition, create a plan of action, implement and then evaluate that plan.