MIL|WEEK 4

Question 1

Media consisting of paper and ink, reproduced in a printing process that is traditionally mechanical.

Answer 1

PRINT MEDIA

Question 2

Media such as radio and television that reach target audiences using airwaves as the transmission medium.

Answer 2

BROADCAST MEDIA

Question 3

Content organized and distributed on digital platforms.

Answer 3

DIGITAL (NEW) MEDIA

Question 4

The co-existence of traditional and new media.
The co-existence of print media, broadcast media (radio and television), the Internet, mobile phones, as well as others, allows media content to flow across various platforms.
The ability to transform different kinds of media into digital code, which is then accessible by a range of devices (ex. from the personal computer to the mobile phone), thus creating a digital communication environment.

Answer 4

MEDIA CONVERGENCE