MIL HANDOUTS Flashcards
- The ability to identify, understand, interpret, create, communicate and compute, using printed and written materials associated with varying contexts.
Literacy
- The physical objects used to communicate with, or the mass communication throughphysical
objects such as radio, television, computers, film, etc.
Media
Understanding and using mass media in either an assertive or non assertive3way,
including an informed and critical understanding of media, what techniques they employ andtheir effects.
Media Literacy
Media Literate Have abilities to:(4)
Decode
Analyze
Evaluate
Produce
Communication Cycle:(5)
Sender
Message
Medium
Receiver
Context
The ability to recognize when information is needed, and to locate, evaluate, andeffectively communicate information in its various formats.
Information Literacy
Information Literate Have abilities to: (5)
Recognize
Locate
Evaluate
Effective Use
Communicate
Information Literacy Involves traditional skills such as:(3)
Reading
Researching
Writing
But new ways to read and write have also introduced new skills:(2)
Consuming Information
Producing Information
- The ability to use digital technology, communication tools or networks tolocate, evaluate use and create information.
Technology Literacy
Technology Literate Have abilities to:(4)
Understand and use
Read and interpret
Reproduce
Evaluate
y - The essential skills and competencies that allow individuals toengagewithmedia and other information providers effectively, as well as develop critical thinking and life-longlearningskills to socialize and become active citizens.
Media and Information Literacy
Any form of mass communication available before the advent of digital media. Thisincludes television, radio, newspapers, books and magazines.
Traditional Media
Are digital, often having characteristics being manipulated, networkable, dense, compressible,and interactive. This includes the internet, websites computer multi- media, computer games andsoon.
New Media
▶ People discovered fire
▶ developed paper from plants
▶ forged weapons and tools with stone, bronze, copper and iron.
Prehistoric /Pre-Industrial Age (Before 1700s)
▶ Electricity
▶ Call everyone’s attention
Fire/Smoke
Cave Paintings
(35, 000 BC)
Papyrus in Egypt
(2500 BC)
Acta Diurna in Rome
( 130 BC)
was the first “newspaper”
Acta Diurna
(2400BC)
CLAY TABLETS In Mesopotamia
- are folding books stemming fromthe pre-ColumbianMayacivilization
CODEX in the MAYAN REGION (5th Century)
using wood blocks (220AD)
PRINTING PRESS
is the earliest and oldest newspaper in the world.
Dibao in China (2nd Century)
People used the power of steam, developed machine tools, established iron production, and the manufacturing of various products (including books through the printing press).
Industrial Age (1700s- 1930s)
- surviving English newspaper and the oldest continuously published newspaper in the UK, having been first published on 7 November 1665 as The Oxford Gazette.
The London Gazette (1640)
- is a mechanical or electromechanical machine for writing characters similar tothoseproduced by printer’s movable type.
Typewriter (1800)
- is a telecommunications device that permits two or more users to conduct a conversationwhen they are too far apart to be heard directly. In 1876, Scottish emigrant Alexander GrahamBell wasthe first to be granted a United States patent for a device that produced clearly intelligible replicationof thehuman voice.
Telephone
also called film or movie, seriesof still photographs on film, projected in rapid succession onto a screen by means of light. Because of the optical phenomenon known as persistence of vision, this gives the illusion of actual, smooth, and continuousmovement.
Motion Picture Photography/ Projection (1890)
A printing press is a device for applying pressuretoan inked surface resting upon a print medium (such as paper or cloth), thereby transferring the ink
Printing Press for Mass Production (19 the Century)
- was a particularly fruitful year for film as an art form, andisoftencitedone of the years in the decade which contributed to the medium the most, along with 1917.
Commercial Motion Picture 1913
A sound film is a motion picture with synchronized sound, or sound technologically coupled to image, as opposed to a silent film. The first known public exhibition of projected sound films took place in Paris in 1900, but decades passed before sound motion pictures were made commercially practical.
Motion Picture with Sound (1926)
1830’s and 1840’s Samuel Morse (1791-1872)
Apparatus used to communicate at a distance over a wire. Usually uses Morse Code.
Telegraph
▶ Is a message sent by a telegraph, which is also called a wire.
▶ It is a way of communicating important information quickly and concisely.
Telegram
- is a piece of stiff paper that can be used to contain digital information represented by the
presence or absence of holes in predefined positions. The information might be data for data processing applications or, in earlier examples, used to directly control automated machinery.
Punch Card
The invention of the transistor ushered in the electronic age. People harnessed the power of transistors that led to the transistor radio, electronic circuits, and the early computers. In this age, long distance communication became more efficient.
Electronic Age (1930s-1980s)
Television 1941, EDSAC (1949)
Transistor Radio
The internet paved way for faster communication the creation of social network. People advanced the use of microelectronics invention of personal computers mobile devices andwearabletechnology. Voice , image, sound and data are digitalized.
Information Age (1900s-2000s)
also known as “wearables,” is a category of electronic devices that can be worn as accessories, embedded in clothing, implanted in the user’s body or even tattooed on skin.
Wearable Technology
Roles and functions of media in democratic society (4)
- Channel
- Watchdog
- Resource center
- Advocate
provides opportunities for people to communicate, share ideas, speculate, tell stories and give information
Channel
exposes corrupt practices of the government and the private sector. Creating a space wherein governance is challenged or scrutinized by the governed. It also guarantees free andfair
elections.
Watchdog
acts as a gateway of information for the society’s consumption. Also, it becomes a keeper of memories of the community, preserver of heritage and source of academic knowledge.
Resource center
through its diverse sources or formats, it bridges the gap of digital divide.
Advocate
- The co-existence of traditional and new media. - The co-existence of print media, broadcast media (radio and television), the Internet, mobile phones, as well as others, allowing media content to flow across various platforms
Media Convergence
Types of Media(3)
Print Media
Broadcast Media
New Media
- Written advertising that may be included in everything from newspaper and magazines to direct mail, signs and billboards.
- They are among the oldest and most effective types of advertising
Print Media
Media such as radio and television that reach target audiebces using airwaves as the transmission medium.
Broadcast Media
Most commonly refers to content available on-demand through the internet, accesible on any digital device, usually containing interactive user feedback and creative participation. Common examples of ______ includes websites such as online newspapers, blogs, wikis, video games, and social media.
- a defining characterisitc of new media is dialogue. New media transmit content through connection and conversation. It enables people around the world to share, comment on, and discuss a wide variety of topics. Unlike any of past technologies, ____ is grounded on an interactive community.
New Media
pros of the different types of media as sources of information (2)
Transferable information
Enduring Medium
Cons of the different types of media as sources of information (2)
Environmental
Costly or expensive
- are the ways in which equipment is used to tell the story (ex. camera techniques, framing,depth of fields, lighting and exposure, etc.). Technical codes include sound, camera angles, typesof shotsand lighting. They may include, for example, ominous music to communicate danger in a featurefilm, orhigh-angle camera shots to create a feeling of power in a photograph.
Technical Codes
show what is beneath the surface of what we see (ex. objects, setting, bodylanguage,clothing, color, etc. ). Symbolic codes include the language, dress or actions of characters, or iconicsymbols that are easily understood. For example, a red rose may be used symbolically to conveyromance,or a clenched fist may be used to communicate anger.
Symbolic Codes
- refer to the use of language style and textual layout (headlines, captions, speechbubbles,language style, etc. )
Written Codes
the information sent from source to a receiver
Messages
The group of consumers for whom a media message was constructed as well as anyoneelsewho is exposed to the message.
Audience
People engaged in the process of creating and putting together media content tomakeafinished media product.
Producers
Libraries, archives, museums, internet and other relevant information providers
Other stakeholders
Are systems of signs, which create meaning
Codes
Refers to a standard or norm that acts as a rule governing behaviour.
Convention
A particular type or category of literature and art.
Genre
Pertains to the technical and symbolic ingredients or codes and conventions that mediaandinformation professionals may select and use in an effort to communicate ideas, information and knowledge.
Language
Codes, conventions, formats, symbols and narrative structures that indicate the meaning of media messages to an audience.
Media Languages
Show what is beneath the surface of what we see
Symbolic Codes
Ways in which equipment is used to tell the story.
Technical Codes
Use of language style and textual layout (headlines, captions, speech bubbles, languagestyle, etc. )
Written Codes
