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Grade 12 1st semster > MIL(prelims) > Flashcards

MIL(prelims) Flashcards

1
Q

the act or process of using words,
sounds, signs, or behaviors to express or
exchange information or to express your
ideas, thoughts, feelings, etc., to
someone else

A

Communication

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2
Q

the exchange of information and the
expression of feeling that can result in
understanding

A

Communication

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3
Q

2 types of communication

A

Verbal
Non-Verbal

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4
Q

Examples of Verbal

A

Written
Oral

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5
Q

Example of Non Verbal

A

Signs
* Symbols
* Colors
* Gestures
* body language
* facial expressions

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6
Q

Process of lasswell’s communication model (1948) 5

A

(Communicator)
(Message)
(Medium)
(Receiver)
(Effect)

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7
Q

The ability to read, analyze, evaluate and
produce communication in a variety of
media forms.

A

Media Literacy

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8
Q
  • The ability to recognize when information
    is needed and to locate, evaluate,
    effectively use and communicate
    information in its various formats.
A

Information
Literacy

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9
Q

The ability to use digital technology,
communication tools or networks to
locate, evaluate, use, and create
information.

A

Technology
(Digital) Literacy

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10
Q

refers to the essential competencies
(knowledge, skills and attitude) that
allow citizens to engage with media and
other information providers effectively
and develop critical thinking and life-long
learning skills for socializing and
becoming active citizens

A

Media and Information
Literacy (MIL)

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11
Q

The physical objects used
to communicate with, or the mass
communication through physical
objects such as radio, television,
computers, film, etc. It also refers to
any physical object used to
communicate messages.

A

Media:

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12
Q

: A broad term
that covers processed data,
knowledge derived from
study, experience, instruction,
signals or symbols.

A

Information

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13
Q

: The ability to identify, understand,
interpret, create, communicate and compute,
using printed and written materials associated
with varying contexts. Literacy involves a
continuum of learning, wherein individuals are
able to achieve their goals, develop their
knowledge and potential, and participate fully in
their community and wider society.

A

Literacy

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14
Q

Recite MIL meaning

A

refers to the essential competencies
(knowledge, skills and attitude) that
allow citizens to engage with media and
other information providers effectively
and develop critical thinking and life-long
learning skills for socializing and
becoming active citizens

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15
Q

Media experience is limited.

A

Traditional Media

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16
Q

Media experience is more
interactive.

A

New Media

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17
Q

One- directional.

A

Traditional Media

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18
Q

Audiences are more involved and
can send feedback simultaneously.

A

New Media

19
Q

Sense receptors used are very
specific (i.e. print media- sense
of sight, radio- sense of hearing,
TV and film- sight and hearing).

A

Traditional Media

20
Q

Integrates all the aspects of old
media.

A

New media

21
Q

EVOLUTION OF MEDIA

A

PRE-INDUSTRIAL AGE
* INDUSTRIAL AGE
* ELECTRONIC AGE
* NEW / INFORMATION AGE

22
Q

*People discovered (fire,)
developed (paper) from
plants, and (forged weapons
and tools with stone,
bronze, copper and iron)

A

PRE-INDUSTRIAL AGE

23
Q

Year of PRE-INDUSTRIAL AGE

A

before 1700

24
Q

Example of PRE-INDUSTRIAL AGE

A

Cave paintings (35,000 BC)
* Clay tablets in Mesopotamia (2400 BC)
* Papyrus in Egypt (2500 BC)
* Acta Diurna in Rome (130 BC)
* Dibao in China (2nd Century)
* Codex in Mayan region (5th Century)
* Printing press using wood blocks (220 AD)

25
Q

People used the power of (steam,)
developed (machine tools),
established (iron production), and the
manufacturing of various products
(including books through the printing
press)

A

INDUSTRIAL AGE

26
Q

year of INDUSTRIAL AGE

A

1700 - 1930

27
Q

example of industrial age 9

A

Printing press for mass production (1900)
* Newspaper- The London Gazette (1740)
* Typewriter (1800)
* Telephone (1876)
* Motion picture photography/projection (1890)
Commercial motion pictures (1913)
* Motion picture with sound (1926)
* Telegraph
* Punch cards

28
Q

The invention of the (transistor)
ushered in the ____________.
People harnessed the power of
transistors that led to the transistor
radio, electronic circuits, and the
early computers. In this age, long
distance communication became
more efficient.

A

ELECTRONIC AGE

29
Q

years of ELECTRONIC AGE

A

1930-1980

30
Q

example ELECTRONIC AGE 5

A

Transistor Radio
* Television (1941)
* Large electronic computers
* Mainframe computers - i.e. IBM
704 (1960)
* OHP, LCD projectors

31
Q

The INTERNET paved the way for faster communication and the creation of social network. People advance the use of MICRELECTRONICS with the invention of personal computer, mobile devices, and wearable technology. Moreover, voice, image, sound and data are digitalized. We are now living in the information.

A

New/Information Age

32
Q

When did New/Information Age happen?

A

1900s to 2000s

33
Q

Example of New/Information Age? 10

A

Web browser
social network
Video
Augmented reality
Video Chat
Search Engine
Portable Computer
Smart computer
Wearable technology
Cloud and big data

34
Q

Types of Media? 5

A

Print media
Broadcast media
Film/Cinema
Video Games (Digital Games)
New media

35
Q

-digital media that are
interactive, incorporate two-
way communication and
involve some form of
computing

A

New Media

36
Q
  • forms of electronic
    communication (such as web sites)
    through which people create online
    communities to share information,
    ideas, personal messages, etc.
A

Social Media

37
Q

refer to channels of communication
that involve transmitting
information in some way, shape or
form to large numbers of people

A

Mass Media

38
Q

are the intended or unintended
consequences of what the mass
media does

A

Media effects

39
Q

When a person or event
gets media attention, it
influences the way the
person acts or the way the
event functions

A

Reciprocal Effect

40
Q

Media coverage often
increases self.
consciousness, which
affects our actions.

A

Reciprocal Effect

41
Q

refers to media-induced
change that is counter
to the desired change

A

Boomerang Effect

42
Q

states that media
exposure, specifically to
television, shapes our
social reality by giving
us a distorted view on
the amount of violence
and risk in the world

A

Cultivation Theory

43
Q

who made Cultivation Theory

A

(George Gerbner)

Grade 12 1st semster (39 decks)

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