MIL(prelims) Flashcards
the act or process of using words,
sounds, signs, or behaviors to express or
exchange information or to express your
ideas, thoughts, feelings, etc., to
someone else
Communication
the exchange of information and the
expression of feeling that can result in
understanding
Communication
2 types of communication
Verbal
Non-Verbal
Examples of Verbal
Written
Oral
Example of Non Verbal
Signs
* Symbols
* Colors
* Gestures
* body language
* facial expressions
Process of lasswell’s communication model (1948) 5
(Communicator)
(Message)
(Medium)
(Receiver)
(Effect)
The ability to read, analyze, evaluate and
produce communication in a variety of
media forms.
Media Literacy
- The ability to recognize when information
is needed and to locate, evaluate,
effectively use and communicate
information in its various formats.
Information
Literacy
The ability to use digital technology,
communication tools or networks to
locate, evaluate, use, and create
information.
Technology
(Digital) Literacy
refers to the essential competencies
(knowledge, skills and attitude) that
allow citizens to engage with media and
other information providers effectively
and develop critical thinking and life-long
learning skills for socializing and
becoming active citizens
Media and Information
Literacy (MIL)
The physical objects used
to communicate with, or the mass
communication through physical
objects such as radio, television,
computers, film, etc. It also refers to
any physical object used to
communicate messages.
Media:
: A broad term
that covers processed data,
knowledge derived from
study, experience, instruction,
signals or symbols.
Information
: The ability to identify, understand,
interpret, create, communicate and compute,
using printed and written materials associated
with varying contexts. Literacy involves a
continuum of learning, wherein individuals are
able to achieve their goals, develop their
knowledge and potential, and participate fully in
their community and wider society.
Literacy
Recite MIL meaning
refers to the essential competencies
(knowledge, skills and attitude) that
allow citizens to engage with media and
other information providers effectively
and develop critical thinking and life-long
learning skills for socializing and
becoming active citizens
Media experience is limited.
Traditional Media
Media experience is more
interactive.
New Media
One- directional.
Traditional Media
Audiences are more involved and
can send feedback simultaneously.
New Media
Sense receptors used are very
specific (i.e. print media- sense
of sight, radio- sense of hearing,
TV and film- sight and hearing).
Traditional Media
Integrates all the aspects of old
media.
New media
EVOLUTION OF MEDIA
PRE-INDUSTRIAL AGE
* INDUSTRIAL AGE
* ELECTRONIC AGE
* NEW / INFORMATION AGE
*People discovered (fire,)
developed (paper) from
plants, and (forged weapons
and tools with stone,
bronze, copper and iron)
PRE-INDUSTRIAL AGE
Year of PRE-INDUSTRIAL AGE
before 1700
Example of PRE-INDUSTRIAL AGE
Cave paintings (35,000 BC)
* Clay tablets in Mesopotamia (2400 BC)
* Papyrus in Egypt (2500 BC)
* Acta Diurna in Rome (130 BC)
* Dibao in China (2nd Century)
* Codex in Mayan region (5th Century)
* Printing press using wood blocks (220 AD)
