MIL(prelims) Flashcards
the act or process of using words,
sounds, signs, or behaviors to express or
exchange information or to express your
ideas, thoughts, feelings, etc., to
someone else
Communication
the exchange of information and the
expression of feeling that can result in
understanding
Communication
2 types of communication
Verbal
Non-Verbal
Examples of Verbal
Written
Oral
Example of Non Verbal
Signs
* Symbols
* Colors
* Gestures
* body language
* facial expressions
Process of lasswell’s communication model (1948) 5
(Communicator)
(Message)
(Medium)
(Receiver)
(Effect)
The ability to read, analyze, evaluate and
produce communication in a variety of
media forms.
Media Literacy
- The ability to recognize when information
is needed and to locate, evaluate,
effectively use and communicate
information in its various formats.
Information
Literacy
The ability to use digital technology,
communication tools or networks to
locate, evaluate, use, and create
information.
Technology
(Digital) Literacy
refers to the essential competencies
(knowledge, skills and attitude) that
allow citizens to engage with media and
other information providers effectively
and develop critical thinking and life-long
learning skills for socializing and
becoming active citizens
Media and Information
Literacy (MIL)
The physical objects used
to communicate with, or the mass
communication through physical
objects such as radio, television,
computers, film, etc. It also refers to
any physical object used to
communicate messages.
Media:
: A broad term
that covers processed data,
knowledge derived from
study, experience, instruction,
signals or symbols.
Information
: The ability to identify, understand,
interpret, create, communicate and compute,
using printed and written materials associated
with varying contexts. Literacy involves a
continuum of learning, wherein individuals are
able to achieve their goals, develop their
knowledge and potential, and participate fully in
their community and wider society.
Literacy
Recite MIL meaning
refers to the essential competencies
(knowledge, skills and attitude) that
allow citizens to engage with media and
other information providers effectively
and develop critical thinking and life-long
learning skills for socializing and
becoming active citizens
Media experience is limited.
Traditional Media
Media experience is more
interactive.
New Media
One- directional.
Traditional Media
Audiences are more involved and
can send feedback simultaneously.
New Media
Sense receptors used are very
specific (i.e. print media- sense
of sight, radio- sense of hearing,
TV and film- sight and hearing).
Traditional Media
Integrates all the aspects of old
media.
New media
EVOLUTION OF MEDIA
PRE-INDUSTRIAL AGE
* INDUSTRIAL AGE
* ELECTRONIC AGE
* NEW / INFORMATION AGE
*People discovered (fire,)
developed (paper) from
plants, and (forged weapons
and tools with stone,
bronze, copper and iron)
PRE-INDUSTRIAL AGE
Year of PRE-INDUSTRIAL AGE
before 1700
Example of PRE-INDUSTRIAL AGE
Cave paintings (35,000 BC)
* Clay tablets in Mesopotamia (2400 BC)
* Papyrus in Egypt (2500 BC)
* Acta Diurna in Rome (130 BC)
* Dibao in China (2nd Century)
* Codex in Mayan region (5th Century)
* Printing press using wood blocks (220 AD)
People used the power of (steam,)
developed (machine tools),
established (iron production), and the
manufacturing of various products
(including books through the printing
press)
INDUSTRIAL AGE
year of INDUSTRIAL AGE
1700 - 1930
example of industrial age 9
Printing press for mass production (1900)
* Newspaper- The London Gazette (1740)
* Typewriter (1800)
* Telephone (1876)
* Motion picture photography/projection (1890)
Commercial motion pictures (1913)
* Motion picture with sound (1926)
* Telegraph
* Punch cards
The invention of the (transistor)
ushered in the ____________.
People harnessed the power of
transistors that led to the transistor
radio, electronic circuits, and the
early computers. In this age, long
distance communication became
more efficient.
ELECTRONIC AGE
years of ELECTRONIC AGE
1930-1980
example ELECTRONIC AGE 5
Transistor Radio
* Television (1941)
* Large electronic computers
* Mainframe computers - i.e. IBM
704 (1960)
* OHP, LCD projectors
The INTERNET paved the way for faster communication and the creation of social network. People advance the use of MICRELECTRONICS with the invention of personal computer, mobile devices, and wearable technology. Moreover, voice, image, sound and data are digitalized. We are now living in the information.
New/Information Age
When did New/Information Age happen?
1900s to 2000s
Example of New/Information Age? 10
Web browser
social network
Video
Augmented reality
Video Chat
Search Engine
Portable Computer
Smart computer
Wearable technology
Cloud and big data
Types of Media? 5
Print media
Broadcast media
Film/Cinema
Video Games (Digital Games)
New media
-digital media that are
interactive, incorporate two-
way communication and
involve some form of
computing
New Media
- forms of electronic
communication (such as web sites)
through which people create online
communities to share information,
ideas, personal messages, etc.
Social Media
refer to channels of communication
that involve transmitting
information in some way, shape or
form to large numbers of people
Mass Media
are the intended or unintended
consequences of what the mass
media does
Media effects
When a person or event
gets media attention, it
influences the way the
person acts or the way the
event functions
Reciprocal Effect
Media coverage often
increases self.
consciousness, which
affects our actions.
Reciprocal Effect
refers to media-induced
change that is counter
to the desired change
Boomerang Effect
states that media
exposure, specifically to
television, shapes our
social reality by giving
us a distorted view on
the amount of violence
and risk in the world
Cultivation Theory
who made Cultivation Theory
(George Gerbner)
