Media CSP - Horizon forbidden west Flashcards
Which companies developed and published the game?
Developed by guerilla games.
Published by Sony.
How is the game exclusive?
The game is only available to PlayStation users which makes the game more limited and the audience may perceive the game as being high quality and desirable.
How did Sony maximise profits with the game?
Sony owns PlayStation and they only published the game on PlayStation, therefore maximising profits.
What was the budget for the game
the game had a budget of over $200M
How was the game marketed?
The game was marketed through social media, influencers, trailers which show the gameplay
What was the prequel to the game?
Horizon dawn was the game that previously came out, forbidden west is a more refined and bigger scale game than horizon dawn.
How is the game culturally diverse?
Sonys network ensures that the game is available worldwide, with different language options and cultural diversity
How did Sonys ownership benefit the game?
Sony is a large conglomerate so they don’t need to get resources which they already have
How is the game regulated?
The game is regulated by ESRB.
Age rating is PEGI 16
A challenge is regulating globally since different countries have different tolerances to violence.
How do DLCs impact the success of the game?
DLCs make the game more money and can expand the lifespan of game such as the burning shores DLC.
What are the quotes said in the trailer and what do they symbolise?
’The old ones’ - signifies that there was an old civilisation, may foreshadow what happens in game, shows that the game is futuristic.
‘The great cities’ ‘turned to graves’ - hermeneutical code which signifies the past context of game, creates mystery
‘I will be ready’ - hermeneutical code which creates mystery and entices audience to purchase game.
How can Halls representation theory apply to HFW?
- The game follows stereotypes of video games since they have hero’s and villains
- Representations which create meaning, each character represents different tribes
- Dominant ideology of technology becoming more dangerous
How does butlers theory apply to HFW?
- The fact that ally is seen with weapons is a subversion of typical female identity, gender trouble
- Aloy can also be represented through femininity since she can be seen with conventional female beauty such as her hair
How does van zoonens theory apply to HFW?
- HFW may counter van zoonens feminist theory since aloy fits into stereotypically male roles of adventure ad action
- Visual gender codes such as aloys flowing hair
- Active posing, aloy is seen holding a bow and arrow at end of trailer
How can hooks theory apply to HFW?
- Intersectional oppression, the oppression between different ethnic tribes in the game, women being oppressed
- Hierarchy between tribes, limited evidence of class and oppression
How can gilroys theory apply to HFW?
- Post colonial melancholia, the game is produced in Netherlands who would have once had white colonies, maybe the game includes a white saviour due to melancholia
- Albionic nostalgia, the landscapes and ruralism in the game
How does gauntletts theory apply HFW?
- Fluidity of identity, aloy is represented as masculine with weapons fighting the villains and is presented as more female when caring for the injured animals
- Constructed identity - female audience may feel empowered by aloy
How can saids theory be applied to HFW?
- People from the west create false images of people from the east
- Trailer - aloy discovers a chest with Asian symboli writing and a dragon which fantasises Asian culture
