Media Flashcards
What is mass media?
Means of communication that reach the public.
What is news media?
Media that emphasizes news
What two factors determine how much political clout the media has?
Media pervasiveness: spread of media, how it influences different people
Role as a link between politicians, government, officials, and the public
What is the 24/7 news cycle?
News is constantly updated
What is a media event?
A staged event by politician and its purpose of getting coverage to draw attention to specific issue
What is the Federal Communications Comission?
Monitors use of airwaves
Which two historical controversial events made press more suspicious?
Watergate Scandal and Vietnam war
What does news media claim they do on behalf of the people?
Speak for the people and say what politicians are doing about it?
What is issue framing?
Politicians frame issues to win support. They influence the media to put spin on issues their way.
What is political socialization?
Process in which we develop our political attitudes values and beliefs
What is selective exposure?
Process which individuals screen out messages that do not conform to their own biases
What is selective perception?
Process by which individuals perceive what they want in media messages
People consume media for….
Different reasons (informing, to persuade them, political takes)
What is audience fragmentation?
Growth of diversified media have scattered people. All sorts of media have different perspectives on politics so not everyone’s perspective will be influenced by one or two sources.
What are the three media techniques?
Gatekeeper- highlight what we should talk about.
Watchdog- look for controversial headlines (focus on the bad)
Scorekeeper- like a game, keep score and care about polls
What are campaign events?
Events scheduled by a candidate to attract media attention.
What are media consultants?
They advise candidates and preserve their public image.
What is the horse race?
Contest where the focus is the winner or loser.
What are the 5 impacts on voter choice from the media?
Personality over substance
Horse Race
Negative Advertising
Making a decision
Election night reporting
What three things does the FCC regulate?
What you have to do
What should not be said
Decide who can be a part of it
What do you have to do according to the FCC’s regulations?
PSA’s
Children Hours
Free and equal time
What can you not say/do according to FCC regulations?
Obscenity
False advertising
Libel
Who cannot be a part of media according to the FCC
Mergers
Net neutrality
If social media companies were to do anything that was not allowed under the FCC would they be punished?
No
What do courts grant the press?
Confidentiality
Free criticism
Freedom of information act
