Media

Question 1

What is mass media?

Answer 1

Means of communication that reach the public.

Question 2

What is news media?

Answer 2

Media that emphasizes news

Question 3

What two factors determine how much political clout the media has?

Answer 3

Media pervasiveness: spread of media, how it influences different people

Role as a link between politicians, government, officials, and the public

Question 4

What is the 24/7 news cycle?

Answer 4

News is constantly updated

Question 5

What is a media event?

Answer 5

A staged event by politician and its purpose of getting coverage to draw attention to specific issue

Question 6

What is the Federal Communications Comission?

Answer 6

Monitors use of airwaves

Question 7

Which two historical controversial events made press more suspicious?

Answer 7

Watergate Scandal and Vietnam war

Question 8

What does news media claim they do on behalf of the people?

Answer 8

Speak for the people and say what politicians are doing about it?

Question 9

What is issue framing?

Answer 9

Politicians frame issues to win support. They influence the media to put spin on issues their way.

Question 10

What is political socialization?

Answer 10

Process in which we develop our political attitudes values and beliefs

Question 11

What is selective exposure?

Answer 11

Process which individuals screen out messages that do not conform to their own biases

Question 12

What is selective perception?

Answer 12

Process by which individuals perceive what they want in media messages

Question 13

People consume media for….

Answer 13

Different reasons (informing, to persuade them, political takes)

Question 14

What is audience fragmentation?

Answer 14

Growth of diversified media have scattered people. All sorts of media have different perspectives on politics so not everyone’s perspective will be influenced by one or two sources.

Question 15

What are the three media techniques?

Answer 15

Gatekeeper- highlight what we should talk about.
Watchdog- look for controversial headlines (focus on the bad)
Scorekeeper- like a game, keep score and care about polls

Question 16

What are campaign events?

Answer 16

Events scheduled by a candidate to attract media attention.

Question 17

What are media consultants?

Answer 17

They advise candidates and preserve their public image.

Question 18

What is the horse race?

Answer 18

Contest where the focus is the winner or loser.

Question 19

What are the 5 impacts on voter choice from the media?

Answer 19

Personality over substance
Horse Race
Negative Advertising
Making a decision
Election night reporting

Question 20

What three things does the FCC regulate?

Answer 20

What you have to do
What should not be said
Decide who can be a part of it

Question 21

What do you have to do according to the FCC’s regulations?

Answer 21

PSA’s
Children Hours
Free and equal time

Question 22

What can you not say/do according to FCC regulations?

Answer 22

Obscenity
False advertising
Libel

Question 23

Who cannot be a part of media according to the FCC

Answer 23

Mergers
Net neutrality

Question 24

If social media companies were to do anything that was not allowed under the FCC would they be punished?

Answer 24

No

Question 25

What do courts grant the press?

Answer 25

Confidentiality
Free criticism
Freedom of information act