Marketing

Question 1

promotional efforts that are paid for and are directly intended to increase business

Answer 1

advertising

Question 2

a key marketing presentation piece that lists the treatments and services that are available at your salon

Answer 2

brochure, or menu of services

Question 3

the management of customer relations

Answer 3

customer relationship management

Question 4

a document that states your marketing goals and objectives and the strategies that you will use to achieve those goals

Answer 4

marketing plan

Question 5

a marketing strategy that involves a one-to-one exhange or dialogue with the consumer

Answer 5

personal selling

Question 6

the distribution channel or method for delivering your goods and services to client

Answer 6

place

Question 7

the monetary value applied to goods and services sold

Answer 7

price

Question 8

your complete business concept; it includes both the tangible and intangible characteristics associated with your marketing strategy

Answer 8

product

Question 9

the communication methods used to promote business in marketing. these include advertising, public relations, publicity, direct marketing, personal selling, and sales promotion

Answer 9

promotion mix

Question 10

a marketing strategy aimed at drawing attention to your products and services with the goal of increasing the volume of business

Answer 10

sales promotion