Lecture 3

Question 1

Randomized experiment

Answer 1

• Random allocation of participants to conditions

* Complete control over stimulus

Question 2

› Quasi-experimental research

Answer 2

• Natural allocation of participants to conditions

* Often in natural setting

Question 3

› Field experiment

Answer 3

• Also in natural setting

* But random allocation to conditions

Question 4

Dual processing

Answer 4

Two ways of processing information. 
Automatic: Occurs without intention,
effort or awareness
• Primary affective reactions
Controlled:
› Intentional
› Under the individual’s volitional control
› Effortful
› Entails conscious awareness

Question 5

Representativeness heuristic

Answer 5

• Tobias is a real nerd. What does he study?:

(a) Computer science, (b) Law, (c) Psychology?