Ch 8-Social influence Flashcards
What is social facilitation?
The presence of other’s influence our behavior.
What are the two main things in the mere presence and drive theory? (Zajonc)
Social facilitation: Improved performance on easy tasks
Social inhibition: Impaired performance on difficult tasks
Caused by an innate increase in arousal (Hull-Spence drive theory)
What is the difference between Hull-Spence drive theory and Cottrell evaluation apprehension?
A learned response instead of innate, to perform better/worse when one has the feeling to be evaluated-.
Dependent on the participants subjective feeling.
What are social norms?
Belief systems about how to behave in a group
What are descriptive norms?
How others will act in a similar situation (take off clothes when it’s warm outside)
What are injunctive norms?
What behavior that should be performed (show respect in church)
The ways to form norms (three different approaches)
- Through instructions
- Nonverbal behaviors that are activated by others gestures. (People start to look angry at you when you walk into a church with a bikini, you then realize that you need to cover up to pay respect)
- Observing and imitating others (Take off your shoes when going into a mosque because you see that everyone else has taken their shoes off)
Sherif’s autokinetic study
Looking at a dot in a dark room and it will look like it moves (when in fact it doesn’t).
When people encounter an ambiguous stimulus they tend to rely on other’s/the group.
Deindividualisation
A state in which an individual is deprived of their sense of individual identity and are more likely to behave in an extreme manner (Zimbardo-Stanford prison experiment)
In which situations are social comparison most likely to occur?
When situations are novel, ambiguous or objectively unclear. People then look towards similar others.
What is group locomotion? (Festinger)
A group has coordinated goals and activities shared among the group members which is necessary to get a group to move towards their goals.
What is normative influence?
Conforming to the group to maintain and build a good relationship with the others in the group.
What is an informational influence?
Accepting other’s judgments and opinions as evidence with the main goals to make accurate and valid judgments.
Door-in-the-face technique
Beginning with an extreme request (which is refused), then ask for a moderate favor which was the original question from the beginning (which is being accepted)
Motives for the person who will fo the favor: Maintain a good relationship and self concept (as generous)
Foot-in-the-door technique
Ask for a small favor first (which likely will be granted) and then ask for a bigger one.
Motives: People want to behave consistently and self-perception theory (one is the kind of person that…)