Chapter 3

Question 1

Social perception

Answer 1

The process of collecting and interpreting information about another persons individual characteristics

Question 2

Asch research on social perception

Answer 2

Two different tests were done, a list of characteristics were told. Switched the word warmth to cold to see if there is a difference in the perception of that a person depending on how you describe them. Tested with polite/blunt but didn’t get a relationship. Warm/cold is therefore called a central trait and polite/blunt a peripheral trait.

Question 3

Primacy effect

Answer 3

The tendency for earlier information to be influential in social perception and interpretation.

Question 4

Kelleys study (1950)

Answer 4

Students rated a guest lecturer as more positive when the lecturer had been introduced as warm than cold person.

Question 5

Summation

Answer 5

Add pieces of information about a person to create an impression about the person and their characteristics.

Question 6

Implicit personality theory

Answer 6

Bruner and tagiuri 1954
Summations(ideas) that are organized in implicit personality theories to help the social perceives make sense of other people.

Question 7

Configural model

Answer 7

A pattern that help people connect the ideas to understand other people. (Asch)

Question 8

Cognitive algebra

Answer 8

Anderson 1981
The impact of the word describing a person matters. 
Warm and boring=slightly negative
Warm and interesting=positive
cold and boring=negative

Question 9

Actor-observer difference

Answer 9

Actor-we have more information and focus more on the situation instead of one self but when we are observing we tend to focus more about the behavior of the person instead of the situation

Question 10

Analysis of non-common effects

Answer 10

Jones & Davis

An analysis why an option was made, the underlying intentions