Lecture 1

Question 1

Geert Hofstede’s four dimensions of his factor analysis

Answer 1

Power distance
Individualism/collectivism
Masculinity/femininity
Uncertainty avoidance
To collect data of different nations.

Question 2

Shalom Schwartz’s new measure (based on Hofstede) based on individual measures

Answer 2

Survival as an individual
Coordination of social interaction
Welfare and survival of groups
Theory of 3 basic individual values.

Question 3

Which three types of cultures are there?

Answer 3

Survival cultures: Harsch climate, poor, unhappy.
Self-expression cultures: Harsch climate, rich, happy, quality of life
Easygoing cultures: Moderate climate, poor or rich. Average position, traditional, religious.