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Vocabulary For IELTS Advanced Cambridge 6.5+ > L6- Advertising > Flashcards

L6- Advertising Flashcards

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1
Q

Flyers (plural)

A

Tờ rơi quảng cáo (số nhiều)

a small sheet of paper that advertises a product or an event and is given to a large number of people:
to hand out flyers for a new club

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2
Q

sponsorship

A

sự tài trợ

Financial support from a sponsor:
a $50 million sponsorship deal * The project needs to raise ?8 million in sponsorship. * We need to find sponsorship for the expedition.

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3
Q

Commercials

A

Thương mại/ quảng cáo

an advertisement on the radio or on television:
a commercial break (= a time during or between programmes when advertisements are broadcast)

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4
Q

Pop-up ads

A

that can be brought to the screen quickly while you are working on another document:

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5
Q

brochures

/broʊˈʃʊr/

A

quảng cáo biểu ngữ

A brochure is a magazine or thin book with pictures that gives you information about a product or service.

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6
Q

billboards

A

biển quảng cáo

a large sign used for advertising

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7
Q

banner ads

A

quảng cáo biểu ngữ

an advertisement that appears across the top of a web page

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8
Q

Telemarketing

A

the advertising or selling of goods or services by telephone

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9
Q

Jingle

A

rung leng keng

a short song or tune that is easy to remember and is used in advertising on radio or television

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10
Q

Advertising

A

The business of persuading people to buy things.

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11
Q

Advertisement
Advert
Ad

A

Refer to printed, audio or film products that are used to sell something.
I saw a funny advertisement on TV.

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12
Q

irritating

A

khó chịu

making you feel annoyed

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13
Q

ubiquitous

A

phổ cập

seeming to be everywhere or in several places at the same time; very common

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14
Q

Compelling

A

Thuyết phục

that makes you pay attention to it because it is so interesting and exciting:
Her latest book makes compelling reading
that makes you think it is true:
There is no compelling reason to believe him. * compelling evidence

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15
Q

Persuasive

A

Thuyết phục

able to persuade sb to do or believe sth:

persuasive arguments / evidence * He can be very persuasive. * the persuasive power of advertising

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16
Q

Convincing

A

Thuyết phục

that makes sb believe that sth is true

a convincing argument / explanation / case * She sounded very convincing to me (= I believed what she said)

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17
Q

Repetitive

A

Lặp đi lặp lại

saying or doing the same thing many times, so that it becomes boring:
Machines can now perform many repetitive tasks in the home.

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18
Q

Disappointing

A

Thất vọng

not as good, successful, etc. as you had hoped; making you feel disappointed

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19
Q

Distracting

A

Mất tập trung

to take sb’s attention away from what they are trying to do:
You’re distracting me from my work. * Don’t talk to her-she’s very easily distracted. * It was another attempt to distract attention from the truth.

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20
Q

Infuriating

/ɪnˈfjʊə.ri.eɪ.tɪŋ/

A

Tức giận

It’s infuriating when people keep spelling your name wrong, isn’t it?
to make sb extremely angry

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21
Q

Slick

A

adj. lanh lẹ
v. đánh bóng

A slick performance, production, or advertisement is skilful and impressive.
There’s a big difference between an amateur video and a slick Hollywood production.

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22
Q

Catchy

A

Làm say mê

(of music or the words of an advertisement) pleasing and easily remembered:
a catchy tune / slogan
a word or phrase that is easy to remember,
used for example by a political party or in advertising to attract people’s attention or to suggest an idea quickly:

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23
Q

invasive

A

xâm lấn

You use invasive to describe something undesirable that spreads very quickly and that is very difficult to stop from spreading. They found invasive cancer during a routine examination.

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24
Q

Disturbing

A

Phiền

making you feel anxious and upset or shocked:
a disturbing piece of news
disturbingly advert

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25
Q

unavoidable

A

không thể tránh khỏi

impossible to avoid or prevent:

unavoidable delays

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26
Q

Plaster with sth

A

Trát bằng thứ gì đó

The walls are plastered with flyers for new brands and events.

Informal- to cover a surface or an object with something completely.

She had plastered her bedroom walls with photos of pop stars.

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27
Q

rebate

A

sự giãm giá
an amount of money which is returned to you, especially by the government,

28
Q

prevalence

A

sự phổ biến

existing very commonly or happening frequently:
These diseases are more prevalent among young children.
the prevalence of smoking amongst teenagers

29
Q

reassure

A

trấn an

~ sb (about sth) to say or do sth that makes sb less frightened or worried:
They tried to reassure her, but she still felt anxious.
He smiled at me in a reassuring way.

30
Q

ploy

A

mưu đồ

Many competitions are simply a marketing ploy to help boost sales
***Nhiều cuộc cạnh tranh chỉ đơn giản là một mưu đồ tiếp thị để giúp tăng doanh số bán hàng
——

something that is done or said in order to get an advantage, often dishonestly:
There are various ploys we can use if necessary.
[+ to infinitive] He only said he had a meeting as a ploy to get her to leave.

31
Q

branding

A

The branding of a product is the presentation of it to the public in a way that makes it easy for people to recognize or identify. (BUSINESS)
Local companies find the sites and build the theme parks, while we will look after the branding.
UNCOUNT

32
Q

gimmick

A

mánh lới quảng cáo

33
Q

logo

A

The famous Nike logo was drawn by a design student who was only paid $35

34
Q

slogan

A

phương châm

35
Q

reassure

A

trấn an

36
Q

appeal
əˈpēl

A

bắt mắt

37
Q

assure

A

cam đoan

38
Q

pressurise
ˈpreSHəˌrīz

A

gây áp lực

Customer can often feel pressurised into buying a product they don’t need
**Khách hàng thường có thể cảm thấy áp lực khi mua một sản phẩm mà họ không cần

39
Q

convince

A

thuyết phục

40
Q

induce

A

gây ra, xúi

41
Q

oblige

A

bắt buộc

42
Q

urge

A

thúc giục

43
Q

entice
inˈtīs

A

dụ dỗ

Department stores often use smells and sounds to entice shoppers into their stores
**Các cửa hàng bách hóa thường sử dụng mùi và âm thanh để lôi kéo người mua sắm vào cửa hàng của họ

44
Q

seduce

A

dụ dỗ

45
Q

twist (your arm)

A

vặn (cánh tay của bạn)

46
Q

tempt

A

cám dỗ

47
Q

people

A

vendor, client, consumer, distributor, sales representative, manufacturer

**nhà cung cấp, khách hàng, người tiêu dùng, nhà phân phối, đại diện bán hàng, nhà sản xuất

48
Q

cultivate

ˈkəltəˌvāt

A

cày cấy, trồng trọt

49
Q

a hard-sell

A

khó bán

50
Q

adv. monetarily

A

n. money
tiền tệ

51
Q

approach

A

tiếp cận

52
Q

activities intended to advertise something

A

promotional events

53
Q

the term used for shops on and off the internet

A
  • online businesses / retailers/ shops / stores
  • Physical shops / stores / businesses
54
Q

article of clothing

A

mặt hàng quần áo

55
Q

things that only the very rich can afford

A

luxury goods

56
Q

things I really needed

A

essential items

57
Q

personal possessions
pəˈzeSHən

A

tài sản cá nhân

58
Q

things which weren’t manufactured

A

handmade products

59
Q

customer society

A

xã hội khách hàng

60
Q

famous brand

A

thương hiệu nổi tiếng

61
Q

to be wary of advertisements

A

cảnh giác với các quảng cáo

62
Q

to be wary of commercials

A

cảnh giác với các quảng cáo

63
Q
  • advertising campaigns
  • marketing campaigns
A

chiến dịch quảng cáo

64
Q

company often exaggerate the features of toys

A

công ty thường phóng đại các tính năng của đồ chơi

65
Q

Vocabulary note:
Useful substitutes for the word ‘things’

A

luxury goods, handmade products, articles of clothing, personal possessions, essential items.

Vocabulary For IELTS Advanced Cambridge 6.5+ (21 decks)

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