L6- Advertising Flashcards
Flyers (plural)
Tờ rơi quảng cáo (số nhiều)
a small sheet of paper that advertises a product or an event and is given to a large number of people:
to hand out flyers for a new club
sponsorship
sự tài trợ
Financial support from a sponsor:
a $50 million sponsorship deal * The project needs to raise ?8 million in sponsorship. * We need to find sponsorship for the expedition.
Commercials
Thương mại/ quảng cáo
an advertisement on the radio or on television:
a commercial break (= a time during or between programmes when advertisements are broadcast)
Pop-up ads
that can be brought to the screen quickly while you are working on another document:
brochures
/broʊˈʃʊr/
quảng cáo biểu ngữ
A brochure is a magazine or thin book with pictures that gives you information about a product or service.
billboards
biển quảng cáo
a large sign used for advertising
banner ads
quảng cáo biểu ngữ
an advertisement that appears across the top of a web page
Telemarketing
the advertising or selling of goods or services by telephone
Jingle
rung leng keng
a short song or tune that is easy to remember and is used in advertising on radio or television
Advertising
The business of persuading people to buy things.
Advertisement
Advert
Ad
Refer to printed, audio or film products that are used to sell something.
I saw a funny advertisement on TV.
irritating
khó chịu
making you feel annoyed
ubiquitous
phổ cập
seeming to be everywhere or in several places at the same time; very common
Compelling
Thuyết phục
that makes you pay attention to it because it is so interesting and exciting:
Her latest book makes compelling reading
that makes you think it is true:
There is no compelling reason to believe him. * compelling evidence
Persuasive
Thuyết phục
able to persuade sb to do or believe sth:
persuasive arguments / evidence * He can be very persuasive. * the persuasive power of advertising
Convincing
Thuyết phục
that makes sb believe that sth is true
a convincing argument / explanation / case * She sounded very convincing to me (= I believed what she said)
Repetitive
Lặp đi lặp lại
saying or doing the same thing many times, so that it becomes boring:
Machines can now perform many repetitive tasks in the home.
Disappointing
Thất vọng
not as good, successful, etc. as you had hoped; making you feel disappointed
Distracting
Mất tập trung
to take sb’s attention away from what they are trying to do:
You’re distracting me from my work. * Don’t talk to her-she’s very easily distracted. * It was another attempt to distract attention from the truth.
Infuriating
/ɪnˈfjʊə.ri.eɪ.tɪŋ/
Tức giận
It’s infuriating when people keep spelling your name wrong, isn’t it?
to make sb extremely angry
Slick
adj. lanh lẹ
v. đánh bóng
A slick performance, production, or advertisement is skilful and impressive.
There’s a big difference between an amateur video and a slick Hollywood production.
Catchy
Làm say mê
(of music or the words of an advertisement) pleasing and easily remembered:
a catchy tune / slogan
a word or phrase that is easy to remember,
used for example by a political party or in advertising to attract people’s attention or to suggest an idea quickly:
invasive
xâm lấn
You use invasive to describe something undesirable that spreads very quickly and that is very difficult to stop from spreading. They found invasive cancer during a routine examination.
Disturbing
Phiền
making you feel anxious and upset or shocked:
a disturbing piece of news
disturbingly advert
unavoidable
không thể tránh khỏi
impossible to avoid or prevent:
unavoidable delays
Plaster with sth
Trát bằng thứ gì đó
The walls are plastered with flyers for new brands and events.
Informal- to cover a surface or an object with something completely.
She had plastered her bedroom walls with photos of pop stars.
rebate
sự giãm giá
an amount of money which is returned to you, especially by the government,
prevalence
sự phổ biến
existing very commonly or happening frequently:
These diseases are more prevalent among young children.
the prevalence of smoking amongst teenagers
reassure
trấn an
~ sb (about sth) to say or do sth that makes sb less frightened or worried:
They tried to reassure her, but she still felt anxious.
He smiled at me in a reassuring way.
ploy
mưu đồ
Many competitions are simply a marketing ploy to help boost sales
***Nhiều cuộc cạnh tranh chỉ đơn giản là một mưu đồ tiếp thị để giúp tăng doanh số bán hàng
——
something that is done or said in order to get an advantage, often dishonestly:
There are various ploys we can use if necessary.
[+ to infinitive] He only said he had a meeting as a ploy to get her to leave.
branding
The branding of a product is the presentation of it to the public in a way that makes it easy for people to recognize or identify. (BUSINESS)
Local companies find the sites and build the theme parks, while we will look after the branding.
UNCOUNT
gimmick
mánh lới quảng cáo
logo
The famous Nike logo was drawn by a design student who was only paid $35
slogan
phương châm
reassure
trấn an
appeal
əˈpēl
bắt mắt
assure
cam đoan
pressurise
ˈpreSHəˌrīz
gây áp lực
Customer can often feel pressurised into buying a product they don’t need
**Khách hàng thường có thể cảm thấy áp lực khi mua một sản phẩm mà họ không cần
convince
thuyết phục
induce
gây ra, xúi
oblige
bắt buộc
urge
thúc giục
entice
inˈtīs
dụ dỗ
Department stores often use smells and sounds to entice shoppers into their stores
**Các cửa hàng bách hóa thường sử dụng mùi và âm thanh để lôi kéo người mua sắm vào cửa hàng của họ
seduce
dụ dỗ
twist (your arm)
vặn (cánh tay của bạn)
tempt
cám dỗ
people
vendor, client, consumer, distributor, sales representative, manufacturer
**nhà cung cấp, khách hàng, người tiêu dùng, nhà phân phối, đại diện bán hàng, nhà sản xuất
cultivate
ˈkəltəˌvāt
cày cấy, trồng trọt
a hard-sell
khó bán
adv. monetarily
n. money
tiền tệ
approach
tiếp cận
activities intended to advertise something
promotional events
the term used for shops on and off the internet
- online businesses / retailers/ shops / stores
- Physical shops / stores / businesses
article of clothing
mặt hàng quần áo
things that only the very rich can afford
luxury goods
things I really needed
essential items
personal possessions
pəˈzeSHən
tài sản cá nhân
things which weren’t manufactured
handmade products
customer society
xã hội khách hàng
famous brand
thương hiệu nổi tiếng
to be wary of advertisements
cảnh giác với các quảng cáo
to be wary of commercials
cảnh giác với các quảng cáo
- advertising campaigns
- marketing campaigns
chiến dịch quảng cáo
company often exaggerate the features of toys
công ty thường phóng đại các tính năng của đồ chơi
Vocabulary note:
Useful substitutes for the word ‘things’
luxury goods, handmade products, articles of clothing, personal possessions, essential items.
